LinkedIn can be a powerful tool for promoting your business. With the right strategy, you can use LinkedIn to build brand awareness and increase leads and sales.
Around 800 million people use LinkedIn worldwide. This means if your business isn't there, then you’re missing out!
LinkedIn marketing is an essential addition to your social media marketing toolkit.
Why is LinkedIn Marketing important?
With social media marketing, it can be tempting just to focus on the three big platforms of Facebook, Instagram and Twitter. However, excluding Linkedin can be a mistake.
According to research by Hubspot, LinkedIn is known to generate leads 277% more effectively than Facebook and Twitter.
Much more than purely a networking site, LinkedIn can be used for marketing your business. Through LinkedIn, you can:
- Make connections
- Generate leads
- Build business relationships
- Share content
- Establish social proof and reputation
- Drive traffic to your website
- Advertise job vacancies and recruit new employees
LinkedIn marketing is perfect for connecting people with your business. You can use it to share content and establish your business as a thought-leader in your industry.
Now, that all sounds great, but how do you achieve it?
Has your business been on LinkedIn for a while but not seen any results? Maybe it’s time to take a closer look at your business profile.
How to Improve your LinkedIn Business Profile:
To attract new customers to your brand, you need a standout business profile. Think of your profile as a digital cover letter. It needs to be informative and engaging, so that customers have a good first impression of your brand.
Here’s 7 ways to level up your LinkedIn business profile:
- Use High Quality Profile and Cover Photos:
The simplest way to make your profile stand out is through including high quality photos that appeal to your customers. Your cover image can showcase your brand and is essential for making your page look professional.
Make sure your cover image is on-brand, and includes your company’s logo. You can also include some short and punchy text about what your company does.
- Make your Headline Count:
On LinkedIn, your page headline is crucial. It appears directly under your company name and is important for communicating your brand’s message. It must be short and sweet and capture what your business is all about. Remember, you only get 120 characters for your headline, so make them count!
- Include Relevant Keywords to Boost SEO:
The most important sections of your business profile are the summary and overview. Your company summary appears just below your name and should be concise. In the overview, you can tell your brand’s story in more detail. Talk about how you started, and the products or services you provide.
Optimise your summary and overview by adding relevant keywords. Keywords are important for helping your business to rank higher when people search for business or services on LinkedIn.
Keywords can also be added directly to your business name to improve your visibility. Focus on the most relevant keywords to make your business stand out.
- Expand your Network:
Once your business page is fully completed, it’s time to expand your network. Connect with your colleagues and ask them to like, comment on or share your posts to get started. You can also tag relevant people and include hashtags in your posts to increase your reach. Sharing other people’s content also helps to build your network and establish credibility.
On LinkedIn, content can also be targeted to reach people in specific demographics, regions, languages, careers, and industries. This helps you get your content directly to the right audience.
- Share Engaging Content:
Sharing engaging content is a great way to build a community of followers on LinkedIn. You can post content like company success stories, milestones, staff spotlights, behind-the-scenes and corporate perks to create a sense of team culture. Or, you can share content like blogs, reports and opinion pieces to establish your brand as a thought leader in your industry.
Make sure to include visuals! Photo posts on LinkedIn get twice as much engagement as text-only posts. Plus, if you’re looking for more fun ways to share your content, try out LinkedIn’s new features. For example, you can use Linkedin Live to stream live videos or LinkedIn Stories for a more relaxed way to interact with your audience.
Content on LinkedIn has a fairly long shelf life, so you don’t need to be posting everyday. Just make sure you have a strategy for posting consistently.
- Join Groups to Build Authority:
Through LinkedIn Groups, you can connect with like-minded people in your industry. It can also be an effective way to grow your business profile. Search for groups related to your industry and then join the conversation.
Build trust and authority by offering helpful advice and insight or through sharing your own experience. Make sure that your content provides value to the group, then participants will be more likely to check out your business’ profile.
- Measure and Adjust
LinkedIn’s analytics tools can give you insight into who your customers are and the types of content that they appreciate. Look at which content gained the most engagement for your business. Take the time to review your page’s analytics and find ways to improve the performance of your profile.
Now that you know how to level up your LinkedIn Business Profile, it’s time to get started. Follow these tips to see your LinkedIn community grow and your leads soar.
Are you ready to grow your business? Talk to Margin.