Phew! That’s Black Friday all wrapped up for another year. Now that it’s over, you may be wondering just how successful the event was.
In this article, we’re sharing all the latest stats from BF 2022.
Let’s start by looking at the ecommerce sector, specifically at Black Friday on Shopify.
Shopify merchants have set a new record this year, generating $7.5 billion in sales across the BFCM weekend. That’s a 19% increase from 2021.
More than 52 million customers purchased from Shopify stores across the globe during the BFCM weekend. This was a 12% increase from 2021, showing that the power of Shopify is growing.
Here are some fast facts on Shopify’s BFCM 2022:
What did customers buy, and where from?
This year’s Black Friday event was bigger than ever in Australia. New data from NAB shows Australians spent more than an estimated $7.1 billion during the weekend.
This is a significant increase from last year’s total of $6 billion. So, where did Aussies spend their money?
Aussies were also found to prefer shopping online rather than in store. Online sales were up by 24% in the week before.
Who spent the most? Compared to last year, we saw increases in spending in:
Overall, Aussies were more intentional in their spending, with over 40% of them setting a budget and thoroughly planning their shopping, instead of chasing the biggest sales.
Now that we’ve looked at BF’s impact on Shopify stores and in Australia, let’s pan out to see how it unfolded across the globe.
In the US, BF sales reached a record of $9.12 billion in 2022. This was a 2.3% increase from last year. Online sales are reported to have reached a peak of $17.2 billion!
Here are some fast facts on BF in the US:
How did customers in the US make their purchases?
Even though Black Friday is over for 2022, the festive sales season is just getting started! Here are some key takeaways from BF to keep in mind to get your ecommerce store ready for Christmas.
Now that Black Friday is over, it’s time to start getting your ecommerce store ready for Christmas! Here are some tips to ensure you are prepared.
Prepare your Content:
Prepare your Shop:
Follow our tips to create a cracking campaign for Christmas that boosts sales and generates new customers for your ecommerce business.
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