If you’re running an ecommerce business, building a thriving online community is important to your success.
Your business needs to be visible and active where your consumers hang out. This is why having a strong social presence is key. Setting up your business page on Facebook can help you to build brand awareness and connect with your customers.
In this blog, we're sharing our tips on how to set up your Facebook page, and how to get the most out of this platform for your business.
Although Facebook is the largest social network in the world, you may be wondering if it’s still necessary for your business. Facebook is not as trendy or hip as it used to be, with younger audiences now spending more time on Instagram and TikTok.
However, Facebook still holds relevance for marketing your business. It’s a well-established platform that’s not going away anytime soon.
Having a Facebook business page allows you to:
This is why having a Facebook page is a must.
Here’s our nine steps to create the ultimate Facebook business page for your brand.
The first step is to login to Facebook and create your page. Make sure if you are the business owner, that you use your personal account. Don’t get your intern to do it, because then they will own the business page. This can make things tricky if they leave your business.
Once you’re logged in, click ‘Pages’ in the left-hand menu, and ‘+create new page’.
Then enter your business name, up to three categories, and a bio. You should see the Page Preview screen update in real time as you input information.
Next, you need to add your cover and profile photos for your business page. Your profile photo is the image that appears next to your business name on your Page. For example, you can use your business’ logo. Your cover photo stretches across the top of your page.
Ensure that your photos are:
They should visually communicate your brand, products or team. For example, our Facebook cover image shows our team and our profile image is our logo.
Now that you’ve created your page and added some images, it’s time to fill out your business’ details. This way, visitors can quickly find all the basic information they need to know about your company, including your address and service areas, website, contact information, opening hours, and rating.
The easiest way to do this is to click the grey ‘Manage’ button near the top of your Page. Then scroll to the ‘Set Your Page up for Success’ menu on the following screen. To add details, simply expand the ‘Provide Info and Preferences’ section.
Next, you’ll want to add an action button to your page. This makes it much easier for customers to take an action like calling you, placing an order or booking a service. Having a clear and simple call to action is important for converting visitors into customers.
Scroll to the bottom of the "Provide Info and Preferences" section that you were just working in. Click "Add Button". Then choose the action that suits your company best.
For example, you can ask your customers to get a quote, start an order, book a ticket, or request a trial. Make sure that your action is simple, direct and compelling.
Before launching your page, you’ll need to create some engaging content to populate it. To create your first post, go to your page and click the box that asks "What's on your mind?" Then type your thoughts into the pop-up menu that appears. To make your post more memorable, consider adding an image, GIF, or feeling to it.
Create a few posts that will appeal to your target audience and inform them about your products or brand. You can also share thought-leadership content like blogs, whitepapers, and how-to-guides to establish your brand as an expert in your industry.
Here are some ideas of Facebook posts you could create:
For example, Faire uses its Facebook page to share a blog post about why its followers should attend a virtual trade show, to encourage them to register for their event. This helps to create engagement on their page and drive traffic to their website.
Now that your page is filled with content, it’s time to share it with the world. First, invite your personal friends to follow your page. To do this, scroll to the bottom of the ‘Set up your Page for Success’ menu to the section called ‘Introduce your Page’. Then click on the ‘Invite Friends’ button.
Once you have invited your friends, you can also create a welcome post for your page. This can help to build awareness and generate interest in your page. Make sure to also promote your page through your brand’s other social channels, website, and emails. Add ‘follow us’ to all your marketing material.
Now that your page is up and running, it’s time to think about how to make the most of it. With the right strategy, you can turn your FB page into a valuable asset for your business. Here are some ways to supercharge your page:
So you’ve got a stunning FB page, but is it actually achieving anything for your business? You won’t know unless you measure results.
The best way to determine if your page is performing well is to look at its analytics. Facebook offers you an in-depth analytics tool called ‘Insights’. To access it, click on the ‘Professional Dashboard’ on the left hand side of your screen. It will show you information about your followers, reach and visits.
It also gives you data on the content that you post. Click on the ‘posts’, ‘events’, or ‘stories’ tab to see which content gets the most engagement, comments, and shares. Then you can adjust your strategy to suit.
To get the most out of your FB business page, you need to maintain it over time. It’s not just a ‘set and forget’. You need to consistently share content to keep your followers engaged and interested in your brand. This will help to keep your brand top of mind and encourage them to purchase your products.
Maintaining your page helps you to retain your followers, reach new followers, and establish a loyal community. It also keeps your brand in the conversation.
For your ecommerce business to be successful, you need to build a thriving online community that loves your brand. Setting up your Facebook business page is one way to achieve this. Including Facebook in your social media strategy can be a powerful tool for growing your business and reaching your customers.
Talk to the experts at Margin.