About the Client
Big Ass Fans is a leading manufacturer of innovative residential, commercial and industrial ceiling fans. Their overhead and directional fans have the power and efficiency to move massive amounts of air with minimal energy use, delivering comfort that transforms how people work, live and design.
Goals
- Improve website traffic: drive visitors to their website through targeted ads and high-quality content
- Increase organic lead generation: encourage website visitors to convert into leads, without relying on paid advertising
Challenges
- Competing in a saturated market: Big Ass Fans were finding it difficult to compete in a saturated market, trying to sell fans during the peak summer season.
- Website issues: Big Ass Fans were held back by poor quality product pages on their website, with issues in user experience needing improvement.
- Unplanned analytics migration: Big Ass Fans were also going through an analytics migration during this time, resulting in gaps in tracking and revenue recognition.
Solution
Margin Media implemented a comprehensive organic marketing strategy for Big Ass Fans, focusing on multiple aspects of Search Engine Optimisation (SEO). We focused on their Australian website.
Our strategy included:
- On-Page SEO: We optimised existing website content alongside creating new, high-quality content to target relevant keywords. This included writing blogs and guides, improving meta tags, headers, and image alt texts, ensuring keyword-rich and user-friendly content.
- Off-Page SEO: Our team engaged in strategic link-building efforts, acquiring high-quality backlinks from authoritative websites to enhance Big Ass Fans' domain authority, search engine rankings, and trustworthiness.
- Technical SEO: We conducted a thorough technical audit of Big Ass Fans’ website, addressing issues such as site speed, mobile-friendliness, and crawlability to ensure optimal performance and user experience.
- Local SEO: To target local customers more effectively, we optimised Big Ass Fans’ Google Business Profile, ensured consistent NAP (Name, Address, Phone Number) information across local directories, and encouraged customer reviews.
Results
62%
Organic Traffic Growth
120%
Organic Lead Generation Growth
Final Thoughts
Through leveraging our SEO strategy, we were able to successfully elevate Big Ass Fan’s online presence in Australia. This led to enhanced visibility, increased organic traffic, and explosive growth in lead generation.
Our Services
Search Engine Optimisation
