Social Media Marketing Agency Brisbane
Social Media Marketing Services
Build an audience and drive sales through social media advertising to boost your business.
Why Your Business Needs Social Media Advertising
In 2024, the realm of social media has become more competitive than ever before. As a business owner, you’re probably familiar with the frustration of spending time writing social posts that no one reads…
If your business is struggling to get seen on social media, then it could be time to invest in paid social media advertising.
Paid social boosts your visibility, helping to reach your target audience and give you a competitive edge. Let’s take a closer look at the advantages of paid social media advertising.
Organic vs Paid Social
Organic reach on social media platforms is dwindling. Paid social advertising emerges as a crucial strategy for businesses striving to cut through the digital noise and effectively reach their target audience.
Unlike organic content, paid social advertising allows businesses to precisely target specific demographics, interests, behaviours, and even retarget past website visitors, ensuring that their message reaches the most relevant and receptive audience segments.
Paid social advertising offers unparalleled versatility, enabling businesses to choose from a variety of ad formats such as image ads, video ads, carousel ads, and sponsored content, tailored to suit their marketing objectives and audience preferences.
Whether it's driving traffic to a website, promoting a new product, increasing brand awareness, or generating leads, paid social advertising provides the tools and analytics necessary to measure performance, optimise campaigns, and maximise return on investment.
Our Process for Paid Social Success 
At Margin, we are a social media marketing agency in Brisbane. We have over 17 years of experience in helping businesses get discovered online. We do this through our proven 6 step process for campaign success.
It looks like this:
Kick off Meeting
Every project starts with a kick off meeting. We’ll sit down with you to discuss your business, your goals, and anything you need help with. We’ll use this time to gather a deeper understanding of your industry and niche to tailor our approach.
Briefing Specialists
We will then take this insight to our team. Your account manager will chat to our copywriters, social media specialists, and designers, to get the right input for your strategy.
Strategy Presentation
Next, we’ll present you with our strategy. We’ll run you through what we’re going to do, and answer any questions you may have.
Campaign Launch
Then it’s time to launch your ad campaigns and hit the ground running. We’ll write and design ads that not only look stunning in your social feeds, but also get the right attention for your business.
Optimisation
We’ll be constantly looking for ways to optimise and improve your social media advertising campaign to achieve stronger results.
Reporting
At the end of each month, you’ll receive an in-depth report on our progress. This is your chance to see how we’re going and ask any questions.
Our Services
Let’s take a closer look at our social media advertising services in Brisbane.
Facebook Ads
For Facebook advertising, we craft strategic campaigns tailored to leverage the platform's extensive user data and targeting capabilities. From compelling ad creatives to precise audience segmentation, we ensure that your message resonates with the right demographics, maximising engagement and conversions. Our data-driven approach allows us to continuously refine ad performance, optimise budgets, and deliver measurable results that align with your business objectives.
Instagram Ads
When it comes to Instagram marketing, we specialise in creating visually captivating content that seamlessly integrates into users' feeds and stories. From eye-catching images to immersive video experiences, we leverage Instagram's visual nature to effectively showcase your brand and products to a highly engaged audience. By harnessing Instagram's targeting options and ad formats, we drive brand awareness, engagement, and conversions, helping your business stand out in a crowded digital landscape.
LinkedIn Ads
With LinkedIn Ads, we focus on reaching a professional audience and driving business-to-business (B2B) marketing objectives. We craft targeted campaigns that leverage LinkedIn's wealth of professional data to reach decision-makers, industry professionals, and niche audiences. Whether it's promoting thought leadership content, generating leads, or driving website traffic, we utilise LinkedIn's ad formats and targeting options to deliver measurable results and maximise your return on investment.
TikTok Ads
For TikTok Ads, we tap into the platform's viral potential and Gen Z audience to create engaging and memorable advertising experiences. We develop creative campaigns that resonate with TikTok's unique culture and trends, leveraging user-generated content, influencer partnerships, and innovative ad formats to capture the attention of a young and highly engaged audience. By harnessing TikTok's algorithmic reach and targeting capabilities, we help brands connect authentically with users, drive brand awareness, and foster meaningful engagement in a rapidly evolving digital landscape.
Case Study
Igniting Online Sales for our Client 🔥
We partnered with a boutique craft beer brewery to launch their e-commerce platform. By leveraging targeted digital and paid meta strategies, we successfully expanded their customer base and increased online sales.
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increase in online sales year on year
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increase in order year on year
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Case Study
Margin Media:
Your Social Media Advertising Agency in Brisbane 🤝
If you’re looking for a top social media advertising agency in Brisbane, then turn to us. At Margin Media, our mission is to help businesses attract their ideal customer online. For over 17 years we’ve specialised in helping businesses get found online through strategic marketing.
Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.
We offer a holistic approach, leveraging our expertise across digital marketing, SEO, paid search, paid social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.
Frequently Asked Questions
How much does paid social media advertising cost?
The cost of paid social media advertising can vary significantly depending on factors such as the platform you choose, your target audience, the competitiveness of your industry, and your advertising goals. Generally, platforms offer various pricing models, including cost-per-click (CPC), cost-per-mille (CPM), and cost-per-action (CPA). Budgets can range from a few dollars per day for smaller campaigns to thousands of dollars for larger, more ambitious efforts.
Which social media platforms should I advertise on?
The best social media platforms for advertising depend on your business objectives, target audience demographics, and industry niche. Facebook and Instagram are popular choices for their extensive user bases and robust targeting options. LinkedIn is ideal for B2B marketing and targeting professionals, while platforms like TikTok are great for reaching younger audiences. Choosing the right platform(s) involves considering where your audience is most active and receptive to your messaging.
When you work with a social media advertising company like Margin, we can help you determine the best platforms for your business.
How can I measure the success of my paid social media advertising campaigns?
Measuring the success of paid social media advertising campaigns involves tracking key performance indicators (KPIs) such as reach, impressions, clicks, click-through rate (CTR), conversions, and return on ad spend (ROAS). Most social media platforms offer built-in analytics tools that provide insights into campaign performance. Additionally, using third-party analytics platforms and setting up conversion tracking allows for a more comprehensive understanding of your campaign's effectiveness.
How do I target the right audience for my paid social media ads?
Targeting the right audience involves leveraging the targeting options provided by social media platforms to reach users based on factors such as demographics, interests, behaviours, and even specific interactions with your brand. Utilising audience insights and data from past campaigns can help refine targeting parameters and ensure your ads are reaching the most relevant audience segments for your business.
What are some best practices for creating effective paid social media ads?
Effective paid social media ads often share common characteristics such as compelling visuals or videos, clear and concise messaging, a strong call-to-action (CTA), and relevance to the target audience. Testing different ad formats, creative elements, and targeting strategies can help optimise performance over time. Additionally, staying updated on platform algorithms, ad policies, and industry trends allows for the implementation of best practices that maximise the impact of your advertising efforts.
Unleash your brand's potential with our Social Media Advertising expertise.
At Margin, we'll help you craft a winning social media advertising strategy that puts your business in the spotlight.
We don't just get you in front of your customers - we drive them to your website and convert engagement into leads through powerful paid social campaigns. Along the way, we'll help you cultivate a loyal following that turns into repeat customers.