Google Ads Brisbane
Google Ads Management Services
Work with a Brisbane-based agency with specialists focused on improving and scaling your pay-per-click (PPC) ads.
Why Google Ads?
Google Ads account for 95% market share of online search engines in Australia so you’re bound to access a massive audience by ensuring your ads are well tuned on the platform.
The challenge is ensuring that your ads are tailored for your target audience and your targeting is on point so it’s able to achieve its potential.
As an advertising network, it also evolves very rapidly. In digital marketing, this is one of the areas that require close monitoring and maintenance needing specialist support.
What goes into managing a Google Ads account?
There are multiple areas needed to be tended in a Google Ads account. Margin Media does the grunt work to ensure that all the elements are working seamlessly. These generally include:
- Account structure development
- Keyword research and search query analysis Audience segmentation and targeting
- Conversion tracking checks and implementation which requires cross-checking against various Google platforms.
We simplify these details for you in a consolidated report so you’re able to understand how results develop across time.
Case Study
Supercharging Sales for a Camping Brand
Our client sells quality camping, 4wd and recovery gear. We helped them to refresh their website and drive sales to their Shopify store. Though an all-inclusive campaign featuring Google Ads, social media, email and SMS marketing, we were able to see:
0%
lift in ROAS (Return on Ad Spend) within 3 months
0%
decrease in wasted ad spend within a month
0%
increase in Average Order Value (AOV) year-over-year
Case Study
Types of Google Ads 
There are many types of Google Ads available. When you work with Margin Media, our Google Ads specialists in Brisbane can recommend the best mix of ads to reach your target audience.
Let’s take a closer look at some of the options:
Search Ads
- Text-based ads that appear at the top and bottom of Google search results
- Targeted based on keywords relevant to users' search queries
- Include headlines, descriptions, and ad extensions such as site links and callouts
Performance Max
- A goal-based, AI-powered campaign type that allows advertisers to place ads across Google Ads inventory which includes Search, Shopping, Maps, Display, Discover, Gmail, and Youtube.
- Uses Google AI, based on a clear and specific outlay of your objectives, across bidding, budget optimisation, audiences, creatives, attribution, and more.
- Great for business that want to maximise performance and does not have restrictions on channels.
Shopping Ads
- Product listings ads that appear at the top of Google search results and on Google Shopping
- Include product images, titles, prices, and store names
- Targeted based on product data and user search queries
YouTube & Video Ads
- Ads displayed on YouTube and across the Google Display Network
- Include in-stream ads that play before, during, or after YouTube videos, as well as display ads on YouTube and video partners
- Can be skippable or non-skippable, and may include call-to-action overlays
Display Ads
- Visual ads displayed on websites within Google's Display Network
- Can include images, videos, and interactive elements
- Targeted based on audience demographics, interests, and behaviours
App Ads
- Ads designed to promote mobile apps on Google Search, Google Play, YouTube, and across the Google Display Network
- Can drive app installations, engagement, or conversions within the app
Discovery Ads
- Visual ads that appear in Google Discover, YouTube, and Gmail
- Designed to reach users as they browse content relevant to their interests
- Include images, headlines, descriptions, and call-to-action buttons
Local Ads
- Ads designed to promote local businesses and services to nearby customers
- Include location extensions, call extensions, and other features to drive foot traffic and phone calls
How do we do it?
At Margin Media, we have a team of Google Ads specialists in Brisbane. We will take you through our proven process for Google adwords management and search marketing success.
It looks like this:
- Discovery session: We will start with a discovery session, where we will take a deep dive into your brand, target market and niche. We will discuss your goals and objectives, and any challenges you may be facing.
- Ad targeting strategy: Armed with this knowledge, our team will then come up with your ad targeting strategy. This involves researching the top keywords in your industry, what your competitors are bidding for, and identifying any opportunities.
- Campaign design: Our copywriters will then use these keywords to create a series of ads to target your most profitable leads. Our designers will also make them look visually appealing to your target audience.
- Bid optimisation & testing: We will work to get the best value pricing Google has to offer. We will continuously test different variations of your ads to deliver the best results possible. We’ll drive sales up whilst keeping the cost down.
- Tracking & reporting: Our Google Ads management team will set up comprehensive tracking and detailed reporting to give you insight into how well our campaigns are performing. You’ll receive a monthly overview each month, and will be able to ask our team any questions.
Why Choose Us
At Margin Media, our mission is to help businesses attract their ideal customer online. For over 17 years we’ve specialised in helping businesses get found online through strategic marketing.
Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.
We offer a holistic approach, leveraging our expertise across digital marketing, SEO, paid search, social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.
Frequently Asked Questions
How much does Google Ads cost?
In Australia, the average cost per click in Google Ads can range from $2 to $30. This varies depending on your industry, what keywords you’re bidding on, the quality score, and how competitive your industry is. Google will determine the exact price based on ad rank and quality score.
Your ad rank is basically the position where your ad will show up. It’s determined by multiplying your quality score with your maximum bid. Google uses this in its formula to decide how much to charge.
There’s no single price for Google Ads, as it’s constantly changing and updating based on the market.
Which is better, Google Ads or SEO?
Determining which approach is best depends on your business, objectives, timeline and budget. Google Ads deliver more immediate results, whilst SEO is a long-term strategy that improves your organic rankings over time.
In general, we recommend:
- Choose Google Ads if you want immediate visibility, have a specific promotion or campaign, or need to target high-intent users searching for specific keywords.
- Choose SEO if you're looking for sustainable, long-term traffic growth, want to build brand authority and credibility, and are willing to invest in a comprehensive optimization strategy over time.
But there’s no reason why you can’t do both! Many businesses find success by combining both Google Ads and SEO in their digital marketing strategy, as each approach offers unique benefits and can complement each other.
Which is better, Google Ads or Facebook Ads?
Both platforms have their pros and cons, so it depends on your specific business and what you are trying to achieve with your ads. Google Ads can be more expensive, but they can reach a wider audience. Facebook Ads are cheaper, and allow for more targeted advertising.
In general:
- Choose Google Ads if you're looking to capture high-intent leads, target users actively searching for your products or services, and drive immediate conversions.
- Choose Facebook Ads if you want to reach highly targeted audiences based on demographics and interests, increase brand awareness, and engage with users through visual content and social interactions.
How long does it take to see results from Google Ads?
Not long! Google Ads can provide immediate visibility for your business. This means that you can start driving traffic to your website and generating leads or sales almost instantly.
While you may start seeing some initial results shortly after launching your Google Ads campaign, it typically takes some time to optimise your campaigns for maximum effectiveness. During this optimisation period, you'll monitor performance metrics, adjust targeting settings, refine ad copy, and make other adjustments to improve your campaign's performance.
Let's Get Started
Work with a Brisbane Google Ads agency. We can help you set up and run Google Ad campaigns that drive discoverability, sales and revenue for your business.
Talk to our team of Brisbane Google Ads experts today.