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Digital Marketing Strategy Brisbane

Digital Strategy Brisbane

Create a bold online presence for your business with our expert digital marketing strategy services in Brisbane.

Request a FREE Digital Audit
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Accelerate your Business Growth

In an era where 93% of online experiences begin with a search engine, having a strong digital strategy is crucial for your business’ success.

Our Digital Strategy Service uses proven tactics and data-driven insights to maximise your online impact. From increasing traffic and conversions to building a stronger audience, we’ll create a custom roadmap that aligns with your business goals and delivers real results.

Ready to expand your reach and dominate your market? Let’s build the strategy that takes you there.

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The Customer Journey
The Flywheel Model
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Google Ads Certified Partner
Meta Partner
TikTok Marketing Partner
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HubSpot

Our Digital Marketing Strategy Process

Here’s a snapshot of our process. Our work's value lies in determining the optimal combination that aligns with your business needs, goals, and budget.

Comprehensive Marketing Audit

We start by conducting a thorough marketing audit to assess your current digital presence. This involves analysing your existing strategies, identifying strengths, and uncovering gaps. Our team evaluates everything from website performance to social media activity, SEO, and ad campaigns. This step provides the foundation for a data-driven strategy, ensuring every aspect of your marketing efforts is optimised to reach your business goals.

Market Research and Analysis

Next, we dive deep into market research to understand the broader landscape in which your business operates. We analyse key trends, customer behaviour, and industry developments to ensure your strategy is aligned with current market demands. Our analysis provides insights into where the most lucrative opportunities lie, helping you target the right audiences and position your business effectively.

Competitor Benchmarking

Understanding your competition is critical to staying ahead. We perform an in-depth competitor analysis to benchmark your brand against industry leaders. This includes studying their marketing tactics, digital footprint, and customer engagement strategies. Through identifying what works for your competitors and uncovering their weaknesses, we help you develop a strategy that sets your business apart and outperforms the competition.

Customer Persona Development

We create detailed customer personas based on real data. This step ensures your digital strategy is tailored to the specific needs, pain points, and behaviours of your ideal customers. With these personas in place, we’re able to craft targeted messaging and content that resonates with your audience, driving stronger engagement and higher conversions.

Brand Positioning and Messaging

Your brand’s voice and position in the market are crucial to connecting with customers. We help you refine your brand positioning and messaging to ensure it's both compelling and consistent across all digital channels. Through aligning your brand identity with your target audience’s needs and values, we ensure your messaging builds trust, fosters loyalty, and stands out in a crowded marketplace.

Holistic Channel Plan

A successful digital strategy requires an integrated approach. We develop a holistic channel plan that outlines how to use each digital platform to achieve your business objectives, whether it’s social media, SEO, paid ads, email marketing, or content marketing. This ensures all channels work together seamlessly to amplify your brand’s reach and drive measurable results.

Roadmap to Success

Finally, we provide a clear, actionable roadmap that lays out each step of your strategy. This roadmap includes timelines, key performance indicators (KPIs), and a clear progression toward your goals. We work with you to implement this strategy and provide ongoing support to ensure continuous optimisation, so your business not only grows but thrives in the long term.

Case Study

Driving Lead Generation Results for a Brisbane Tiny Homes Builder

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increase in Lead to Sale within 3 months

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exceeding Conversion Rate Target

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rise in overall leads in a 2-week span

Case Study

Mobile Image Case Study

Meet the Team

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Mat Lewis

Managing Director

Mat is our fearless leader, and has been at the helm for over ten years. He enjoys working closely with business owners to develop digital strategies that help their business grow and flourish. He’s passionate about building a thriving team culture and ensuring everyone at Margin has a positive experience. On weekends, he enjoys watching footy.
Kym
Kym Edullantes

Senior Account Manager

Kym brings over 15 years of agency experience, working across a range of industries from eCommerce to B2B. She is heading up our Paid Performance Team, as well as handling a number of our accounts. Kym delivers digital strategies, Google Ads and Meta marketing campaigns with proven instrumental growth for her clients, and is an invaluable asset to our team.
Delia
Delia Marshall

Digital Account Manager

Delia thrives on building solid relationships with our clients, always being ready to answer queries and solve any issues. She is passionate about optimising campaigns to ensure every project drives success. Outside of work, she enjoys pilates and reading books.

Margin Media: Your Digital Strategy Agency

If you’re looking for a top digital strategy agency in Brisbane, then turn to us. At Margin Media, our mission is to help businesses attract their ideal customer online. For over 17 years we’ve specialised in helping businesses get found online through strategic marketing.

Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.

We offer a holistic approach, leveraging our expertise across digital marketing, SEO, paid search, social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.

Book a Discovery Call Today
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Your Digital Strategy Questions Answered

What is a digital strategy, and why do I need one?

A digital strategy is a comprehensive plan that outlines how your business will leverage digital channels (such as social media, SEO, paid ads, email marketing, and content marketing) to achieve its goals. You need a digital strategy to ensure that your efforts are focused, aligned with your business objectives, and designed to maximise ROI. Without one, your marketing can become disjointed and ineffective, leading to wasted time and money.

How is a digital strategy different from digital marketing?

While digital marketing refers to the specific tactics you use to promote your business online, a digital strategy is the high-level plan that guides those tactics. It encompasses your long-term goals, audience targeting, brand messaging, and the integration of various channels. In short, a digital strategy provides the blueprint for how your digital marketing efforts will work together to achieve your business objectives.

How long does it take to see results from a digital strategy?

The timeline for seeing results depends on several factors, including your business goals, industry, and the channels you’re using. For instance, SEO can take several months to show significant improvement, while paid advertising may yield faster results. Typically, you can expect to see noticeable improvements in 3 to 6 months, with consistent growth over time as the strategy is refined and optimised.

How do you measure the success of your campaigns?

Absolutely. In fact, small businesses often benefit greatly from a well-planned digital strategy, as it helps them compete with larger brands by targeting niche audiences, optimising budgets, and focusing on high-impact activities. A digital strategy allows small businesses to leverage the same digital channels as big companies, but in a more efficient and cost-effective way.

How often should I update my digital strategy?

Your digital strategy should be reviewed and updated regularly, typically every 6 to 12 months, to adapt to changing market trends, technology updates, and shifts in your business goals. However, continuous monitoring and minor adjustments should be made as you collect performance data. Flexibility is key to ensuring your strategy remains relevant and effective.