Ecommerce SEO Agency Brisbane

Ecommerce SEO Brisbane

Are you looking to boost your ecommerce store’s search engine rankings and drive growth for your Brisbane business?

Ecommerce Search Engine Optimisation (SEO)

Ecommerce SEO is the backbone of a successful online store, ensuring your products reach the right audience at the right time.

At Margin Media, we specialise in ecommerce SEO in Brisbane, crafting tailored strategies that elevate your website's visibility, drive organic traffic, and boost sales.

Our expert team combines in-depth search intent research, on-page optimisation, off-page optimisation and high-quality content creation to make your ecommerce store stand out in a crowded digital marketplace.

Partner with us to transform your online presence and achieve sustainable growth through powerful SEO solutions.

Why your Ecommerce Store Needs SEO

Your ecommerce store needs SEO for several compelling reasons.

By investing in SEO, you can build a strong, sustainable online presence, attract more customers, and ultimately drive higher sales and revenue for your ecommerce store.

Increased Visibility

SEO enhances your store's visibility on search engines, helping potential customers find your products more easily.

Organic Traffic

Effective SEO strategies drive organic traffic to your site, reducing the need for paid advertising and bringing in visitors who are actively searching for what you offer.

Credibility and Trust

High search engine rankings lend credibility to your store. Customers often trust and prefer to shop from sites that appear at the top of search results.

Competitive Edge

With robust SEO, you can outrank competitors, capturing a larger share of the market and increasing your sales.

Cost-Effective Growth

SEO is a cost-effective marketing strategy that provides long-term benefits, ensuring sustained growth and a better return on investment compared to paid campaigns.

Improved User Experience

SEO involves optimising your site for speed, mobile usability, and ease of navigation, enhancing the overall shopping experience for your customers.

Targeted Marketing

SEO allows you to target specific keywords and demographics, ensuring your marketing efforts reach the most relevant audience.

Our Proven Process for Ecommerce SEO Success

At Margin, we are your ecommerce SEO agency. We’ve helped numerous businesses kick their goals with tailored SEO strategies for their ecommerce stores. We do that by sticking to our proven 4 step process. This includes:

Comprehensive Website Audit

Every project starts with an audit. We will sit down with your team and discuss what is and isn’t working for your business. We will conduct a comprehensive audit of your online store and current marketing strategies and identify areas for improvement.

Strategy Development

From the data we’ve gathered, we will then start to develop your personalised SEO strategy. We will conduct keyword research and competitor analysis to inform our content strategy. Then we will make a plan for on-page optimisation and user experience improvements.

SEO Execution

This is where the magic happens. Our in-house ecommerce SEO team at our Brisbane office will deliver your strategy. We will handle content creation, link building, and website optimisation. We will seamlessly integrate these changes to your website, improving the user experience, and helping to boost your rankings.

Customised Reporting

Each month, you’ll receive a full report on our progress. We’ll show you rankings, keyword movement, site traffic, conversion rates, and more. You’ll also be able to discuss results with our ecommerce SEO consultant, ask questions, and provide any feedback.

3 Pillars for a Successful Ecommerce SEO Strategy

At Margin Media, our approach to ecommerce SEO services focuses on the core pillars of relevancy, authority and user experience.

Relevancy

Google’s latest algorithm focuses on relevant information. If your content is highly relevant to what people are searching, then this will help you to rank higher in the results page. At Margin, our copywriters will create content for you that’s relevant to your keywords and target industry.

Authority

When Google sees important websites linking to your content, it recognises you as an authority on the topic. This boosts your credibility and your rankings. At Margin, our copywriters will create content for you that’s in-depth and educational, helping to establish your expertise in your industry. We will also conduct outreach and link-building to improve your site’s backlink profile and help build authority.

User Experience

If your website is fast, easy to use, and mobile friendly, it’ll help your search engine ranking. At Margin, we’re experts in website design, so we can help with this too.

How Our SEO Services Will Put Your Shopify Store on Top

Ecommerce SEO is a complex game that requires dedication and hard work. To get the best results, you need to work with an agency who understands your needs and tailors their services accordingly.

At Margin, we understand that every ecommerce business is unique. That’s why we take the time to understand your industry, competitors, and customers and develop a personalised SEO strategy.

It starts with your free SEO consultation, where we’ll speak with you about your business and what you’re hoping to achieve. From there, we will take you through our process. Here’s what to expect when you work with us:

Competitor Analysis

SEO competitor analysis involves examining the digital footprint of rival websites, including their keyword usage, backlink profiles, content quality, and search engine rankings.

Through conducting this competitor analysis, we can identify areas of opportunity and optimisation strategies to enhance your own website's visibility and performance in search engine results pages.

This process helps in refining SEO tactics, staying ahead in the online landscape, and ultimately improving organic search rankings.

Content Strategy and Development

We will conduct keyword research to inform your content strategy. From this, we will create tailored content that’s relevant to your audience, industry, and niche. This will be in the form of blogs and lead magnets such as ebooks and guides.

The purpose of this content is to drive traffic to your website, and help establish your brand’s expertise. It will also help to improve your website’s authority and ranking.

On-Page SEO

On-page SEO is the art of optimising individual web pages to rank higher and earn more relevant traffic in search engines.

We do this through sharing compelling, relevant content that's targeted to specific keywords. This helps search engines understand the topic and relevance of a page and match it to a user's search query.

On-page SEO helps to improve website discoverability, drive traffic to your site, and educate your audience.

Technical SEO

Next, we will take care of the technical aspects of SEO, making sure your website functions as it should. We will look at your website’s architecture, performance, and accessibility.

Our specialists will audit your website, diagnose issues, and implement solutions to enhance site performance and maximise organic traffic.

By fine-tuning the technical aspects of your website, you can improve your website’s search engine rankings, enhance user experience, and achieve your marketing goals.

Off-Page SEO

Off-page SEO is essential for building a strong online presence and improving your website's overall performance in search engine results pages.

Key components of off-page SEO include building backlinks from reputable and relevant websites, and engaging in online reputation management to ensure positive brand perception.

By acquiring high-quality backlinks from authoritative sources, your website gains credibility and authority in the eyes of search engines, leading to higher rankings in search results.

Tracking & Reporting

At the end of each month, you’ll receive an in-depth report on your SEO strategy. We will analyse and present data to evaluate the effectiveness of our SEO efforts, identify areas for improvement, and make informed decisions.

By leveraging advanced analytics tools and visualisation techniques, these SEO reports enable us to track progress over time, measure the impact of various tactics, and align strategies with overarching business goals.

Our Key Ecommerce SEO Platforms

Shopify

Shopify is a top ecommerce platform known for its ease of use and comprehensive features. It offers customisable themes and apps, seamless payment gateway integration, and strong SEO capabilities. Ideal for businesses of all sizes, Shopify supports multichannel selling and provides powerful tools for inventory management and marketing.

WooCommerce

WooCommerce is a flexible ecommerce plugin for WordPress, perfect for content-driven marketing. It offers extensive customisation through themes and extensions, strong SEO features, and scalable solutions for businesses of all sizes. WooCommerce integrates well with various payment gateways and shipping options.

Magento

Magento, now Adobe Commerce, is designed for large-scale businesses needing deep customisation and integration. It provides advanced product management, robust inventory controls, and strong SEO and marketing features. Magento supports multiple languages, currencies, and stores, making it ideal for global businesses.

Margin Media:
Your Ecommerce SEO Agency

At Margin Media, our mission is to help businesses attract their ideal customer online. For over 17 years we’ve specialised in helping businesses get found online through strategic marketing.

Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.

We offer a holistic approach, leveraging our expertise across digital marketing, SEO, ecommerce, paid search, social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.

Meet the Team

Mat Lewis

Managing Director

Mat is our fearless leader, and has been at the helm for over ten years. He enjoys working closely with business owners to help their business grow and flourish. He’s passionate about building a thriving team culture and ensuring everyone at Margin has a positive experience. On weekends, he enjoys watching footy.

Fonthip Ward

SEO Specialist

With over a decade of experience, Fon is passionate about all things SEO. Her mission is to make SEO less confusing, and form genuine partnerships with clients. She is committed to building real relationships and delivering great results.

Claire Matthews

Content Specialist

Claire is our content specialist and resident word nerd. She loves writing content that educates, inspires and compels readers to take action. Outside of work, she enjoys writing stories, reading books, playing violin and painting landscapes.

Your Ecommerce SEO Questions Answered

How much does SEO marketing cost in Brisbane?

The cost of SEO services in Brisbane can vary depending on factors such as the scope of work, the competitiveness of your industry, the level of expertise required, and whether you choose to work with an agency or handle it internally. It's essential to consider SEO as a long-term investment rather than a one-time expense.

If you’re looking for a specific price, then we recommend having a chat with our team of Brisbane SEO specialists. We can assess your current website and come up with a more accurate quote.

Should I hire a SEO agency in Brisbane, or do it myself?

While some organisations may have the resources and expertise to handle SEO internally, many find significant advantages in partnering with an experienced SEO agency like Margin.

At Margin, our dedicated team of SEO specialists possesses extensive knowledge, tools, and a wealth of experience in search engine optimisation. By entrusting your SEO needs to our agency, you can tap into a wealth of expertise and resources that can drive tangible results for your business.

Our team stays ahead of the latest trends, algorithm updates, and best practices in the SEO industry, ensuring that your strategies are always aligned with current standards and guidelines. From keyword research and content optimisation to technical SEO and link building, we leverage a comprehensive approach to maximise your online visibility and drive sustainable growth.

Partnering with a dedicated SEO agency allows you to focus on your core business activities while leaving the intricacies of search engine optimisation to the experts. By outsourcing your SEO efforts to Margin, you can free up valuable time and resources that can be reinvested into other areas of your business, ultimately driving efficiency and productivity.

Is local SEO important for businesses in Brisbane?

Yes, local SEO is crucial for Brisbane-based businesses, especially those serving a local or regional customer base. In fact, studies show that nearly 46% of all Google searches have local intent, so if you’re not optimising for local search, you could be missing out.

From optimising Google Business Profiles and local citations to crafting location-specific content and garnering positive reviews, our local SEO service providers ensure that your business stands out amidst local competitors.

By leveraging hyper-local targeting techniques, they help businesses cultivate meaningful connections with nearby customers, drive foot traffic, and establish themselves as go-to destinations within their neighbourhoods.

What services do you offer for Ecommerce SEO Brisbane?

At Margin, we are a Brisbane SEO company who offer a full stack of ecommerce SEO services to help you supercharge your business’ presence online. This includes on-page SEO, off-page SEO, content creation, link building, and website performance optimisation.

We can also tailor our SEO services to suit your business, whether you’re looking for local SEO, ecommerce SEO, enterprise SEO, or international SEO. We will help you improve brand visibility and reach your target audience.

How do you measure the success of your SEO marketing?

We gather reports monthly to guide our strategy. We analyse and present data to evaluate the effectiveness of our SEO efforts, identify areas for improvement, and make informed decisions.

Our reports include key performance indicators (KPIs) such as organic traffic, keyword rankings, backlink profiles, and conversion rates, providing valuable insights into the performance and ROI of SEO campaigns.

By leveraging advanced analytics tools and visualisation techniques, SEO reports enable us to track progress over time, measure the impact of various tactics, and align strategies with overarching business goals.

How long does it take to see results from SEO marketing?

SEO is a long-term strategy. Search engines like Google operate on algorithms that continually evaluate and rank websites based on numerous factors, including relevance, authority, and user experience. As such, any changes or optimisations made to your website as part of your SEO strategy may not immediately be reflected in search engine results.

It takes time for search engine crawlers to revisit and reevaluate your website after implementing SEO improvements. These crawlers systematically browse and index web pages, which means that changes made to your site may not be recognised until the next crawl cycle, which can take anywhere from a few days to several weeks.

Typically, businesses can expect to start seeing noticeable improvements in their search engine rankings and organic traffic within a few months of implementing an SEO strategy. However, the exact timeline can vary depending on factors such as the competitiveness of your industry, the current state of your website, the quality of your content, and the effectiveness of your SEO tactics.

At Margin Media, we are your Brisbane ecommerce SEO company. We know that SEO is a complex game that requires long-term investment and refinement to get right. It’s not just a simple set and forget.

Getting your SEO strategy right is about focusing on your audience’s behaviours, search patterns and interests, and tuning your strategy to serve the right message at the right time.
We have a holistic approach to SEO that focuses on driving organic growth for your business.

Talk to our team of ecommerce SEO specialists today.

Book a Discovery Call Today