Local SEO Agency Brisbane
Local SEO Services Brisbane
See your local business rise to the top of Google search results in Brisbane and attract new customers.
What is Local SEO?
Local SEO (Search Engine Optimisation) enhances a business' online presence to attract customers from relevant local searches on engines like Google and Bing. These searches, such as "restaurants near me" or "plumbers in Brisbane," have local intent.
Local SEO ensures your business appears prominently in these results, making it easier for nearby potential customers to find you.
This strategy increases online visibility, drives foot traffic, and targets high-intent customers, making it essential for any business looking to grow its local customer base and outperform competitors.
Why use Local SEO in Brisbane?
Local SEO is crucial for businesses aiming to enhance visibility in local search results, making it easier for nearby customers to find them. This strategy drives foot traffic and sales by targeting potential customers in your vicinity who are actively searching for your products or services.
Through local SEO, businesses can optimise their Google Business profile, maintain consistent business information across directories, and encourage positive reviews to build local trust and credibility.
Local SEO provides a competitive edge by ensuring your business stands out in search results, especially in Google's "Local Pack," making it a cost-effective marketing strategy with high ROI.
3 Pillars for a Successful SEO Strategy 
At Margin Media, our approach to local SEO services focuses on the core pillars of relevancy, authority and user experience.
Relevancy
Google’s latest algorithm focuses on relevant information. If your content is highly relevant to what people are searching, then this will help you to rank higher in the results page. At Margin, our copywriters will create content for you that’s relevant to your keywords and target industry.
Authority
When Google sees important websites linking to your content, it recognises you as an authority on the topic. This boosts your credibility and your rankings. At Margin, our copywriters will create content for you that’s in-depth and educational, helping to establish your expertise in your industry. We will also conduct outreach and link-building to improve your site’s backlink profile and help build authority.
User Experience
If your website is fast, easy to use, and mobile friendly, it’ll help your search engine ranking. At Margin, we’re experts in website design, so we can help with this too.
Margin Media: Your Local SEO Partner
At Margin Media, we are your local SEO agency. Based in Brisbane, our mission is to help local businesses attract their ideal customer online. For over 17 years we’ve specialised in helping businesses get discovered online through strategic marketing.
Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.
We offer a holistic approach, leveraging our expertise across digital marketing, SEO, paid search, social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.
Meet the Team
Mat Lewis
Managing Director
Mat is our fearless leader, and has been at the helm for over ten years. He enjoys working closely with business owners to help their business grow and flourish. He’s passionate about building a thriving team culture and ensuring everyone at Margin has a positive experience. On weekends, he enjoys watching footy.
Fonthip Ward
SEO Specialist
With over a decade of experience, Fon is passionate about all things SEO. Her mission is to make SEO less confusing, and form genuine partnerships with clients. She is committed to building real relationships and delivering great results.
Claire Matthews
Content Specialist
Claire is our content specialist and resident word nerd. She loves writing content that educates, inspires and compels readers to take action. Outside of work, she enjoys writing stories, reading books, playing violin and painting landscapes.
Your Local SEO Questions Answered
What’s the Difference Between Local SEO and Traditional SEO?
Local SEO focuses on optimising your online presence to attract more business from relevant local searches. It includes strategies like optimising your Google My Business profile, local keyword targeting, and getting local backlinks.
Traditional SEO, on the other hand, aims to improve your website’s visibility on a national or global scale. It involves broader keyword research, on-page optimisation, link building, and content creation without the geographic focus. While traditional SEO seeks to drive overall website traffic, local SEO specifically targets potential customers in your immediate area.
Learn more about our holistic SEO services.
Who Needs Local SEO?
Local SEO is essential for businesses that serve customers within a specific geographic area. This includes small businesses like restaurants, retail stores, medical practices, law firms, and service providers such as plumbers and electricians. If your business relies on attracting customers from a local community rather than a national or international market, investing in local SEO can help you increase visibility and drive foot traffic or local service inquiries.
How Much Does Local SEO Cost?
The cost of local SEO varies depending on several factors, including the competitiveness of your industry, the size of your service area, and the scope of the SEO services required. On average, businesses might spend anywhere from $300 to $2,000 per month on local SEO services. Some agencies offer one-time local SEO packages ranging from $500 to $5,000. We recommend discussing your specific needs with our team to get a tailored quote.
How Long Does Local SEO Take?
Local SEO is a long-term strategy that typically starts showing results within 3 to 6 months. However, the timeline can vary based on factors such as the current state of your online presence, competition level, and the effectiveness of your SEO efforts. Continuous optimisation and maintaining a consistent online presence are crucial for sustaining and improving your local search rankings over time.
How do you measure the success of your SEO marketing?
We gather reports monthly to guide our strategy. We analyse and present data to evaluate the effectiveness of our SEO efforts, identify areas for improvement, and make informed decisions.
Our reports include key performance indicators (KPIs) such as organic traffic, keyword rankings, backlink profiles, and conversion rates, providing valuable insights into the performance and ROI of SEO campaigns.
By leveraging advanced analytics tools and visualisation techniques, SEO reports enable us to track progress over time, measure the impact of various tactics, and align strategies with overarching business goals.
How long does it take to see results from SEO marketing?
SEO is a long-term strategy. Search engines like Google operate on algorithms that continually evaluate and rank websites based on numerous factors, including relevance, authority, and user experience. As such, any changes or optimisations made to your website as part of your SEO strategy may not immediately be reflected in search engine results.
It takes time for search engine crawlers to revisit and reevaluate your website after implementing SEO improvements. These crawlers systematically browse and index web pages, which means that changes made to your site may not be recognised until the next crawl cycle, which can take anywhere from a few days to several weeks.
Typically, businesses can expect to start seeing noticeable improvements in their search engine rankings and organic traffic within a few months of implementing an SEO strategy. However, the exact timeline can vary depending on factors such as the competitiveness of your industry, the current state of your website, the quality of your content, and the effectiveness of your SEO tactics.
At Margin Media, we are your local SEO company in Brisbane. We know that SEO is a complex game that requires long-term investment and refinement to get right. It’s not just a simple set and forget.
Getting your SEO strategy right is about focusing on your audience’s behaviours, search patterns and interests, and tuning your strategy to serve the right message at the right time.
We have a holistic approach to SEO that focuses on driving organic growth for your business. Talk to our team of Brisbane SEO specialists today.