Providing a seamless shopping experience for your customers is essential for running a successful ecommerce business.
Visitors to your store can be easily turned away by a difficult checkout process. They may be interested in your item, but don’t want to put in time and effort to make the purchase. This is why you need to provide a smooth checkout process.
In this post, we're sharing our 14 tips for optimising your cart page. Let's dive in!
Research shows cart abandonment can cause ecommerce stores to lose $18 billion in yearly sales revenue. In Australia, almost 75% of shoppers abandon their carts. This means that three quarters of your visitors leave your site without completing their purchase.
Complex or frustrating checkouts can be one of the top reasons for shoppers to abandon your store. This is where optimising your cart page becomes important.
A good cart page will encourage visitors to make their purchase, inform them of any extra costs, and create a sense of urgency. Here’s how to make your cart page shine.
All of these issues can lead to cart abandonment. This is why making your cart mobile friendly is a must if you want to increase your conversion rates.
The good news is that a smooth shopping cart checkout experience can increase your sales and help to reduce cart abandonment. Adopt these steps and you’ll be on your way to delight your customers.
Talk to the experts at Margin.