5 Signs You Need a Website Redesign for Your Business

Is your website hurting your business growth?

Although your website may have looked slick years ago when it was launched, if it hasn’t had a proper update since, then it could be costing your business. 

Whether your traffic and leads have slowed, conversions are dropping, or your site no longer reflects your business, it might be time for a closer look.

This article outlines five clear signs it’s time for a website redesign, along with insights into the process, and what to expect when working with a web design agency.

Why Website Redesign Matters

A poorly performing website can drive away potential customers, damage credibility, and make it harder to compete online. 

When a website is clunky, confusing, or slow, users tend to leave within seconds, taking potential revenue with them. A poor user experience (UX) leads to high bounce rates and low conversions. Visitors get frustrated, can’t find what they’re looking for, and move on to a competitor with a smoother digital experience.

Search engine performance also takes a hit. Without mobile responsiveness, fast load times, and clean structure, Google pushes the site lower in rankings, making it harder for new customers to even find the business. This means money spent on SEO, ads, or social media might be wasted.

Brand perception suffers too, as a website often creates the first impression. If it looks outdated, inconsistent with current branding, or difficult to navigate, it can signal to customers that the business isn’t up to date.

Redesigning with a clear strategy helps reclaim lost leads, improve customer trust, and align the site with where the business is headed.

5 Signs You Need a Website Redesign

1. Your Website Looks Outdated

Your site is your digital storefront. If it looks like it was built in 2014, users will assume your business hasn’t kept up either.

Today’s design standards favour clean layouts, bold typography, intuitive navigation, and mobile-first functionality. If your website features outdated fonts, small images, or crowded layouts, it's time to invest in a modern design.

Consistency in branding is also critical. If your business has refreshed its visual identity but your site still reflects the old logo or colour palette, it’s sending mixed signals to your audience.

2. Poor Mobile Experience

More than half of all website traffic comes from mobile devices. If your site isn’t responsive, or if key elements like buttons, menus, or forms are difficult to use on a phone, then it’s costing you visitors.

Mobile usability isn’t just a nice-to-have. Google prioritises mobile-first indexing when determining search rankings. So if you're asking how to redesign a website, responsive design should be at the top of the checklist.

3. High Bounce Rate or Low Conversions

If your analytics show a high bounce rate or poor conversion rates, it’s likely a sign that your website is falling short on usability or content strategy. Visitors are landing on your site, but leaving before they take action.

This could be due to:

• Confusing navigation
• Poor page layout or visual hierarchy
• Weak messaging or calls to action
• Slow load times

4. Slow Load Times and Technical Issues

A few extra seconds of load time can dramatically increase bounce rates. Google reports that 53% of users abandon mobile sites that take longer than 3 seconds to load.

Technical issues such as broken links, cluttered code, or outdated plugins hurt both the user experience and your SEO rankings. A fresh SEO website redesign ensures your site is not only fast but also structured in a way that search engines love.

5. Your Business Has Changed, but the Site Hasn't 

Have you added new services, pivoted your offerings, or redefined your target audience? If your site doesn’t reflect these changes, it’s not serving your business anymore.

Your website should evolve as your business evolves. When there's a disconnect between your current goals and your site’s messaging, it’s time for a business website redesign.

What to Expect in the Website Redesign Process

Deciding to redesign a website is a big step, but working with a professional website redesign agency like Margin Media makes it easier. Here’s a simple breakdown of our process:

1. Discover

We start by diving deep into your business goals. Through detailed discussions, we uncover what success looks like for you and align our strategy to achieve it.

2. Plan

Next, we craft a tailored online strategy. Every decision is intentional, ensuring your website is built to attract, engage, and convert your ideal audience.

3. Invent 

Using wireframes and visual sitemaps, we design a blueprint for your website. This stage ensures the structure and flow are perfectly aligned with your users’ needs.

4. Build 

Our expert team brings your vision to life. With precision and creativity, we develop a website that’s both functional and visually stunning.

5. Deploy

Before launch, we rigorously test every element, from usability, to SEO and performance, ensuring your website is flawless and ready to impress.

6. Grow 

Launching your website is just the beginning. We implement inbound marketing strategies to drive traffic, generate leads, and help your business thrive online.

Throughout this process, working with an agency like Margin means having experts who understand both design and technology. We’ll guide you step-by-step and keep you updated, making sure the final website matches your business needs and helps you grow.

How often should you Redesign your Website? 

A common question we get asked is: how often to redesign a website?

The general rule of thumb is every 2 to 3 years, but that depends on your industry, audience expectations, and how quickly your business is evolving. Even if a full redesign isn’t necessary, regular updates to content, layout, and functionality are key to staying competitive.

Tips for a Successful Business Website Design

Ready to move forward? Use these best practices to guide your website redesign process and make sure it delivers results. 

• Set clear goals: Know what you want to achieve, whether it’s lead generation, sales, bookings, or brand awareness. Your goals for website redesign will shape every design and content decision.
  
  
• Audit your current content and structure: Identify what’s working and what’s not. Keep high-performing pages, and cut or revise underperforming ones.
  
  
• Prioritise responsive and accessible design: Ensure your new site is easy to navigate on all devices and meets basic accessibility standards.
  
  
• Optimise for SEO and speed: A redesign is a perfect time to improve your technical SEO, clean up your URLs, and compress your images.
  
  
• Plan the redesign process to minimise downtime: Schedule the launch carefully and prepare redirects and backups to prevent disruptions.

Ready for a New Website? 

If your website is outdated, underperforming, or no longer reflects your business, those are strong signs it’s time for a website redesign.

From slow load times to poor mobile experiences, each issue we’ve covered points to missed opportunities for growth. With the right website redesign services, you can improve your site’s performance, strengthen your brand, and create a better experience for your users.

Not sure where to start? Book your free discovery call with our expert web design team.