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Claire Matthews

Instagram: 9 Types Of Content That Get The Most Engagement [2023 Update]


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Instagram now has over 13 million active users in Australia. This presents a huge opportunity for you to promote your brand, but it also means that there’s tough competition.

How do you get your brand to stand out on Instagram in 2023? By having a clear strategy and through posting quality content that engages and excites your followers.  

So, what types of content get the most engagement for ecommerce brands? 

Product Photos

This might seem obvious, but product photos are one of the most important types of content for any ecommerce business on Instagram. These photos should be high-quality and show your products in their best light. Make sure you use good lighting and a clean background to make your products stand out.

Best 12 Instagram Post Ideas to Try In 2022 | Socialinsider



Reels are becoming increasingly popular on Instagram, and for good reason. Reels are a great way to showcase your products in action or share behind-the-scenes content. You can also use reels to share educational content or showcase customer testimonials.

19 Instagram Reels Ideas to Build Your Brand (With Examples!)


Live Content

Instagram Live is a great way to connect directly with your followers, share news, and build engagement. Livestreams are becoming increasingly popular. In fact, over 29.5% of all internet users aged 16 to 24 watch a livestream each week. So, whether you want to showcase your products, share how-to-videos, or humanise your team, hosting an Instagram Live event can be the way to go. 

instagram live shopping quick makeup tip


User-Generated Content

Another great way to showcase your products on Instagram is by sharing user-generated content. This is content that your customers create themselves, such as photos of them using your products. Sharing user-generated content is a great way to build trust with your audience and show that your products are loved by real people.

10 Brands Killing it with User-Generated Content on Instagram - Later Blog


Behind the Scenes Content

People love to see behind-the-scenes content, and Instagram is the perfect platform for it. Share photos of your team working on new products, packing orders, or just having fun in the office. This type of content humanises your brand and makes it more relatable to your followers.

7 Instagram Post Ideas: The Killer Content That Works!


Educational Content

Instagram isn't just about pretty pictures – it's also a great platform for sharing educational content. This could be anything from tips on how to use your products to industry news and insights. By sharing valuable information with your followers, you position yourself as an authority in your field and build trust with your audience.

Influencer Content

Influencer marketing is huge on Instagram, and for good reason. Partnering with influencers who have a large following can be a great way to reach new audiences and build brand awareness. Just make sure you choose influencers who align with your brand values and have an audience that matches your target demographic.

Instagram Influencer Marketing: A Simple Beginner's Guide


Contests and Giveaways

Contests and giveaways are a great way to engage your audience and generate buzz around your brand. Ask followers to share photos of themselves using your products or tag friends in the comments for a chance to win a prize. This type of content can help you reach new audiences and build excitement around your brand.

Interactive Content

Finally, interactive content is a great way to engage your audience and build community on Instagram. This could be anything from polls and quizzes to Q&A sessions and live streams. By encouraging your followers to participate, you can build stronger relationships with your audience and keep them coming back for more.

Top Instagram Trends in 2020 - Artifex Net


Summing Up

There are many different types of content that can help you get the most engagement on Instagram. By mixing up your content and trying out different strategies, you can build a strong following and drive more traffic to your ecommerce store. Just remember to stay true to your brand values and always put your audience first.