SEO Agency Brisbane

Name: SEO Services Brisbane
Brand: Margin Media
Rating: 5 (8 reviews)

Shopify SEO Services

Are you looking to boost your Shopify store’s search engine rankings and drive growth for your Brisbane business? The answer is Shopify search engine optimisation (SEO).

Free Consultation

Why your Business Needs Shopify SEO

Every day, over 3.5 billion searches are made on Google, meaning if your Shopify store isn’t showing up in search results, you’re missing out on valuable opportunities. With 96% of purchase decisions starting with a Google search and 75% of users never scrolling past the first page, ranking high is crucial for your store's success. A well-optimised Shopify store helps ensure you're visible to the right audience, driving quality leads and increasing sales.

SEO is about proving to Google that your store is the best answer to user queries. This requires high-quality content and technical optimisation. At Margin Media, we’ll develop a tailored SEO strategy for your Shopify store, aligned with your business goals, to boost visibility, drive traffic, and ultimately grow your sales.

Our Proven Process for Shopify SEO Success

At Margin, our SEO specialists have helped numerous businesses kick their goals with tailored Shopify SEO strategies. We do that by sticking to our proven 4 step process.

Comprehensive Shopify Store Audit

Every project starts with a Shopify store audit. We will sit down with your team and discuss what is and isn’t working for your business. We will conduct a comprehensive audit of your website and current marketing strategies and identify areas for improvement.

Strategy Development

From the data we’ve gathered, we will then start to develop your personalised Shopify SEO strategy. We will conduct keyword research and competitor analysis to inform our content strategy. Then we will make a plan for on-page optimisation and user experience improvements.

SEO Execution

This is where the magic happens. Our in-house SEO team at our Brisbane office will deliver your SEO strategy. We will handle content creation, link building, and website optimisation. We will seamlessly integrate these changes to your Shopify store, improving the user experience, and helping to boost your rankings.

Customised Reporting

Each month, you’ll receive a full report on our progress. We’ll show you rankings, keyword movement, site traffic, conversion rates, and more. You’ll also be able to discuss results with our Brisbane team, ask questions, and provide any feedback.

3 Pillars for a Successful Shopify SEO Strategy

At Margin Media, our approach to Brisbane Shopify SEO services focuses on the core pillars of relevancy, authority and user experience.

Relevancy

Google’s latest algorithm focuses on relevant information. If your content is highly relevant to what people are searching, then this will help you to rank higher in the results page. At Margin, our in-house copywriters will create content for you that’s relevant to your keywords and target industry.

Authority

When Google sees important websites linking to your content, it recognises you as an authority on the topic. This boosts your credibility and your rankings. At Margin, our copywriters will create content for you that’s in-depth and educational, helping to establish your expertise in your industry. We will also conduct outreach and link-building to improve your site’s backlink profile and help build authority.

User Experience

If your website is fast, easy to use, and mobile friendly, it’ll help your search engine ranking. At Margin, we’re experts in website design, so we can help with this too.

How Our Shopify SEO Services Will Put You on Top

Shopify SEO is a complex game that requires dedication and hard work. To get the best results, you need to work with an SEO agency who understands your needs and tailors their services accordingly.

At Margin, we understand that every business is unique. That’s why we take the time to understand your industry, competitors, and customers and develop a personalised Shopify SEO strategy.

It starts with your free SEO consultation, where we’ll speak with you about your business and what you’re hoping to achieve. From there, we will take you through our process. Here’s what to expect when you work with us:

Competitor Analysis

Shopify SEO competitor analysis involves examining the digital strategies of rival eCommerce stores on Shopify. This includes reviewing their keyword usage, backlink profiles, content quality, and search engine rankings.

By conducting this competitor analysis, we can identify key opportunities for optimization, focusing on Shopify-specific strategies that will boost your store's visibility and performance on search engine results pages (SERPs).

This process helps refine your Shopify SEO tactics, ensuring your store stays competitive and continues to rank higher in organic search results.

Content Strategy and Development

We will conduct thorough keyword research tailored to your Shopify store and product offerings. Based on this, we’ll craft a content strategy that includes engaging product descriptions, blog posts, and lead magnets like ebooks and guides.

This content will help drive organic traffic to your Shopify store, establish your brand's authority, and improve SEO rankings. Well-optimised content also supports conversion by addressing your target audience's needs and building trust.

On-Page SEO

On-page Shopify SEO focuses on optimising individual pages within your eCommerce store to rank higher and attract more relevant traffic.

We will optimise product pages, category pages, and blog content by incorporating targeted keywords. This helps search engines understand the relevance of your pages, improving your store's visibility in response to user search queries.

On-page SEO ensures that your Shopify store is easy for search engines to crawl, increasing traffic and enhancing the shopping experience for your customers.

Technical SEO

Technical SEO for Shopify is critical for ensuring your eCommerce store functions smoothly and ranks well. We’ll focus on optimising your website’s architecture, site speed, mobile-friendliness, and accessibility.

Our team will perform a comprehensive audit, diagnosing any technical issues that could hinder your store’s performance. By fixing these issues, we’ll enhance user experience and ensure your Shopify store is primed to capture organic traffic, boosting your search engine rankings.

Off-Page SEO

Off-page SEO is vital for building a strong online presence and increasing your Shopify store’s authority in search engines.

Key strategies include building high-quality backlinks from reputable eCommerce and industry-related websites and managing your online reputation. By earning backlinks from trusted sources, your Shopify store gains credibility and authority, leading to better rankings and greater organic visibility.

Tracking & Reporting

At the end of each month, we provide a comprehensive report on your Shopify SEO performance. This includes analysing key data to assess the effectiveness of our SEO strategies, highlighting areas for improvement, and refining tactics.

Through advanced analytics tools and clear visualisations, our reports allow you to track your Shopify store’s SEO progress, measure the impact of various strategies, and ensure alignment with your business goals.

Delivering Real Results for our Clients

How Margin Media helped a local Brisbane company boost traffic

They engaged our Brisbane SEO services to improve their search engine rankings, increase traffic, and drive discoverability of their brand and products.

We employed our SEO strategies of keyword research, link-building, on-page optimisation, technical SEO, and content marketing.

Margin Media:
Your SEO Partner

At Margin Media, our mission is to help businesses attract their ideal customer online. For over 18 years we’ve specialised in helping businesses get found online through strategic marketing.

Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.

We offer a holistic approach, leveraging our expertise across digital marketing, SEO, paid search, social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.

Meet the Team

Mat Lewis

Managing Director

Mat is our fearless leader, and has been at the helm for over ten years. He enjoys working closely with business owners to help their business grow and flourish. He’s passionate about building a thriving team culture and ensuring everyone at Margin has a positive experience. On weekends, he enjoys watching footy.

Fonthip Ward

SEO Specialist

With over a decade of experience, Fon is passionate about all things SEO. Her mission is to make SEO less confusing, and form genuine partnerships with clients. She is committed to building real relationships and delivering great results.

Claire Matthews

Content Specialist

Claire is our content specialist and resident word nerd. She loves writing content that educates, inspires and compels readers to take action. Outside of work, she enjoys writing stories, reading books, playing violin and painting landscapes.

Your SEO Questions Answered

What is Shopify SEO?

Shopify SEO refers to the practice of optimising your Shopify store to rank higher in search engine results. This includes optimising both the technical aspects of your store (such as site speed and mobile-friendliness) and content (like product descriptions, blog posts, and meta tags) to help search engines understand your store and increase organic traffic.

How can I improve my Shopify store's SEO?

To improve your Shopify store's SEO, focus on several key areas:

Optimise product pages with relevant keywords, clear descriptions, and high-quality images.
Enhance site speed to ensure fast loading times, which improves user experience and search engine rankings.
Create valuable content like blog posts, guides, and FAQs that target your audience’s search intent.
Build high-quality backlinks from relevant and authoritative websites.
Ensure your store is mobile-friendly since mobile optimisation is crucial for ranking.

Does Shopify handle SEO automatically?

Shopify does offer some basic SEO features out of the box, such as customisable title tags and meta descriptions, automatic generation of sitemaps, and mobile responsiveness. However, to maximise your store's SEO performance, you will need to take additional steps like optimising content, speeding up your site, and acquiring backlinks.

How long does it take to see SEO results on Shopify?

SEO is a long-term strategy, and results vary depending on competition, your store's existing performance, and the efforts put into optimisation. Generally, it may take anywhere from 3 to 6 months to start seeing noticeable improvements in rankings and organic traffic. Consistent SEO work over time leads to sustainable results.

Is it necessary to hire an SEO expert for my Shopify store?

While Shopify provides built-in tools, an experienced Shopify SEO expert can help take your store’s SEO to the next level. They can create a tailored strategy, optimise your site more effectively, and help you navigate the complexities of SEO. Hiring an expert can save you time and effort while ensuring you achieve the best possible results.

How long does it take to see results from SEO marketing?

SEO is a long-term strategy. Search engines like Google operate on algorithms that continually evaluate and rank websites based on numerous factors, including relevance, authority, and user experience. As such, any changes or optimisations made to your website as part of your SEO strategy may not immediately be reflected in search engine results.

It takes time for search engine crawlers to revisit and reevaluate your website after implementing SEO improvements. These crawlers systematically browse and index web pages, which means that changes made to your site may not be recognised until the next crawl cycle, which can take anywhere from a few days to several weeks.

Typically, businesses can expect to start seeing noticeable improvements in their search engine rankings and organic traffic within a few months of implementing an SEO strategy. However, the exact timeline can vary depending on factors such as the competitiveness of your industry, the current state of your website, the quality of your content, and the effectiveness of your SEO tactics.

Let's Get Started

At Margin Media, we are your Shopify SEO experts. We understand that SEO for Shopify stores is a complex, ongoing process that requires long-term investment and constant refinement to achieve real results. It’s not something you can just set and forget.

Crafting the right SEO strategy for your Shopify store means focusing on your customers' behaviours, search patterns, and interests, then tailoring your approach to deliver the right message at the right time.

We take a holistic approach to Shopify SEO, focusing on driving organic growth for your store by improving visibility, increasing traffic, and boosting conversions. Talk to our team of Shopify SEO specialists today and take your store’s search rankings to the next level.

Book a Discovery Call Today

SEO Agency Brisbane

Shopify SEO Services

Why your Business Needs Shopify SEO