About the Client
Crest Interiors is an office interior design and fitout company based in Sydney. They have over 40 years of experience in the industry, delivering fitout projects to the highest standards.
They came to us looking to expand their reach, improve organic visibility and drive targeted traffic to their website without investing in paid advertisement. We delivered a holistic SEO strategy that enhanced their website and generated real growth for their business.
Goals
- Improve online visibility: Build their online presence in search results and establish brand awareness
- Increase website traffic: Drive visitors to their website through high-quality, educational content
Challenges
- Drive awareness without paid ads: Crest Interiors were seeking an organic approach to increase website traffic and lead generation without investing in paid ads
- Produce consistent quality content: Crest Interiors sought to provide consistent educational content for their audience on topics relevant to their niche of office interior design
Solution
Margin Media implemented a comprehensive organic search strategy for Crest Interiors, focusing on multiple aspects of Search Engine Optimisation (SEO). This included:
- On-Page SEO: We optimised existing website content alongside creating new, high-quality content to target relevant keywords. This included writing in-depth blogs, improving meta tags, headers, and image alt texts, ensuring keyword-rich and user-friendly content.
- Off-Page SEO: Our team engaged in strategic link-building efforts, acquiring high-quality backlinks from authoritative websites to enhance Crest Interior's domain authority and trustworthiness.
- Technical SEO: We conducted a thorough technical audit of Crest Interior's website, addressing issues such as site speed, mobile-friendliness, and crawlability to ensure optimal performance and user experience.
- Local SEO: To target local customers more effectively, we optimised Crest Interior's Google Business Profile, ensured consistent NAP (Name, Address, Phone Number) information across local directories, and encouraged customer reviews.
Results
Final Thoughts
Through leveraging a multi-faceted SEO strategy, Margin Media successfully elevated Crest Interior's digital footprint, leading to enhanced visibility, increased organic traffic and leads, and sustained business growth.
