About the Client
Roo Roofing is a roofing service provider based in Brisbane. They provide reliable, trustworthy roofing services for residential and commercial properties, including roof replacement, roof restoration, and roof repairs.
Goals
- Improve website traffic: drive visitors to their website through high-quality educational content
- Increase quality lead generation: attract prospects with an optimised website and drive them to convert through quality content
Challenges
- Attracting Website Traffic: Roo Roofing faced significant challenges in improving their online visibility and attracting organic traffic to their website.
- Highly Competitive Market: Despite having a well-established business, their digital presence lagged behind competitors, resulting in missed opportunities for customer acquisition and growth.
- Lack of Cohesive Strategy for Organic Search: Roo Roofing had no clear strategy for optimising their presence in search results.
Solution
- Comprehensive organic audit and implementation plan - focusing on multiple aspects of Search Engine Optimisation (SEO) and content marketing.
- Set up HubSpot CRM - we utilised HubSpot to manage and automate marketing efforts, track leads, and analyse performance, ensuring a streamlined and data-driven approach to marketing.
- Improved website hooks - including lead magnets to improve conversions on-site.
Results
15%
Higher Organic Rankings
44%
Stronger Lead Generation
Final Thoughts
Through leveraging a multi-faceted SEO and content marketing strategy, Margin Media successfully elevated Roo Roofing's digital footprint, leading to enhanced visibility, increased organic traffic, stronger competitive edge, and significant growth in lead generation.
Our Services
Search Engine Optimisation
Content Marketing
Local SEO
