Roo Roofing

About the Client

Roo Roofing is a roofing service provider based in Brisbane. They provide reliable, trustworthy roofing services for residential and commercial properties, including roof replacement, roof restoration, and roof repairs. 

Goals

• Improve website traffic: drive visitors to their website through high-quality educational content
  
  
• Increase quality lead generation: attract prospects with an optimised website and drive them to convert through quality content
  
  

Challenges

• Attracting Website Traffic: Roo Roofing faced significant challenges in improving their online visibility and attracting organic traffic to their website. 
  
  
• Highly Competitive Market: Despite having a well-established business, their digital presence lagged behind competitors, resulting in missed opportunities for customer acquisition and growth.
  
  
• Lack of Cohesive Strategy for Organic Search: Roo Roofing had no clear strategy for optimising their presence in search results.

Solution

• Comprehensive organic audit and implementation plan - focusing on multiple aspects of Search Engine Optimisation (SEO) and content marketing.
  
  
• Set up HubSpot CRM - we utilised HubSpot to manage and automate marketing efforts, track leads, and analyse performance, ensuring a streamlined and data-driven approach to marketing.
  
  
• Improved website hooks - including lead magnets to improve conversions on-site.

Results

15%

Higher Organic Rankings

44%

Stronger Lead Generation

Final Thoughts

Through leveraging a multi-faceted SEO and content marketing strategy, Margin Media successfully elevated Roo Roofing's digital footprint, leading to enhanced visibility, increased organic traffic, stronger competitive edge, and significant growth in lead generation.