About the Client
My Little House is a tiny home and portable building manufacturer based in Brisbane. They offer a range of innovative, high-quality prefabricated tiny homes, granny flats and cottages, providing an affordable alternative housing solution.
Goals
- Generate brand awareness - make the business more recognisable and memorable to their target audience
- Increase online sales - have an optimised buying process, improve product visibility, and encourage repeat purchases
Challenges
- Launching a new brand: When they came to us, My Little House was a start-up business, starting their marketing from scratch. They faced challenges in finding the right target audience online, building brand awareness and differentiating their products from competitors.
- Highly competitive market: They were operating in a highly competitive market, both regionally and nationally, against more established businesses. As a tiny homes manufacturer, they had to provide extensive market education for audiences to understand tiny living lifestyles, products, and council regulations.
- Reducing ad spend: They also sought to reduce their ad spend, and invest more in organic strategies to promote their brand and products.
Solution
We delivered a holistic digital strategy, leveraging our expertise across paid search channels such as Google and Meta, and search engine optimisation. This included:
- Performing an exhaustive organic keyword audit and analysis to push the right content and jumpstart link building
- Enhancing spend split and bidding for lead generating campaigns supplemented with minor spending on broad awareness and traffic campaigns
- Performing an audience analysis with the client’s salespeople to guide our audience research and help refine targeting as ranges were launched in the market
Results
24%
Increase in Organic Conversions
49%
Increase in Quality Traffic
Final Thoughts
By leveraging a multi-faceted SEO and PPC strategy, Margin Media successfully elevated My Little House’s digital footprint, leading to enhanced visibility, increased organic traffic, stronger competitive edge, and significant growth in lead generation.
Our Services
Search Engine Optimisation
Google Ads
Meta Ads
PPC