About the Client
My Little House is a tiny home and portable building manufacturer based in Brisbane. They offer a range of innovative, high-quality prefabricated tiny homes, granny flats and cottages, providing an affordable alternative housing solution.
Goals
- Generate brand awareness - make the business more recognisable and memorable to their target audience
- Increase online sales - have an optimised buying process, improve product visibility, and encourage repeat purchases
Challenges
- Launching a new brand: When they came to us, My Little House was a start-up business, starting their marketing from scratch. They faced challenges in finding the right target audience online, building brand awareness and differentiating their products from competitors.
- Highly competitive market: They were operating in a highly competitive market, both regionally and nationally, against more established businesses. As a tiny homes manufacturer, they had to provide extensive market education for audiences to understand tiny living lifestyles, products, and council regulations.
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Reducing ad spend: They also sought to reduce their ad spend, and invest more in organic strategies to promote their brand and products.
Solution
We delivered a holistic digital strategy, leveraging our expertise across paid search channels such as Google and Meta, and search engine optimisation. This included:
- Performing an exhaustive organic keyword audit and analysis to push the right content and jumpstart link building
- Enhancing spend split and bidding for lead generating campaigns supplemented with minor spending on broad awareness and traffic campaigns
- Performing an audience analysis with the client’s salespeople to guide our audience research and help refine targeting as ranges were launched in the market
Results
Final Thoughts
By leveraging a multi-faceted SEO and PPC strategy, Margin Media successfully elevated My Little House’s digital footprint, leading to enhanced visibility, increased organic traffic, stronger competitive edge, and significant growth in lead generation.
