About the Client
My Little House is a tiny home and portable building manufacturer based in Brisbane. They offer a range of innovative, high-quality prefabricated tiny homes, granny flats and cottages, providing an affordable alternative housing solution.
Goals
- Generate brand awareness: make the business more recognisable and memorable to their target audience
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Increase organic lead generation: drive conversions without relying on paid advertising
Challenges
- Launching a new brand: When they came to us, My Little House was a start-up business, starting their marketing from scratch. They faced challenges in finding the right target audience online, building brand awareness and differentiating their products from competitors.
- Highly competitive market: They were operating in a highly competitive market, both regionally and nationally, against more established businesses. As a tiny homes manufacturer, they had to provide extensive market education for audiences to understand tiny living lifestyles, products, and council regulations.
- Reducing ad spend: They also sought to reduce their ad spend, and invest more in organic strategies to promote their brand and products.
Solution
Margin Media implemented a comprehensive organic marketing strategy for My Little House, focusing on multiple aspects of Search Engine Optimisation (SEO) and content marketing. This included:
- On-Page SEO: We optimised existing website content and created new, high-quality content targeting relevant keywords. This included improving meta tags, headers, and image alt texts, ensuring keyword-rich and user-friendly content.
- Off-Page SEO: Our team engaged in strategic link-building efforts, acquiring high-quality backlinks from authoritative websites to enhance My Little House’s domain authority and trustworthiness.
- Technical SEO: We conducted a thorough technical audit of My Little House's website, addressing issues such as site speed, mobile-friendliness, and crawlability to ensure optimal performance and user experience.
- Local SEO: To target local customers more effectively, we optimised My Little House’s Google Business Profile, ensured consistent NAP (Name, Address, Phone Number) information across local directories, and encouraged customer reviews.
Results
Final Thoughts
By leveraging a multi-faceted SEO and content marketing strategy, Margin Media successfully elevated My Little House’s digital footprint, leading to enhanced visibility, increased organic traffic, stronger competitive edge, and significant growth in lead generation.
