About the Client
JM Homes is a luxury home builder based in Brisbane, turning dream homes into reality. They specialise in house raising, major renovations and extensions, Queenslander renovations, and custom built homes.
Their commitment to quality workmanship, quality products and high level of communication ensures a seamless construction process from start to finish.
Goals
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Redesign Website: JM Homes’ website was outdated, failing to properly service their customers or drive revenue for their business.
- Establish brand authority: Position JM Homes as an expert in the home renovations industry through insightful blog articles.
- Drive website traffic: Encourage clicks to JM Homes’ website through blogs, guides, and social media.
- Create a loyal following: Launch and run a dedicated social media marketing strategy to engage with JM Homes’ audience and build community.
Challenges
- Highly competitive industry: JM Homes is operating in a highly competitive industry, and was struggling to be visible in search results.
- Low engagement on socials: JM Homes were seeking to expand their reach on social media and improve engagement with their audience.
Solution
We redesigned JM Homes’ website, bringing it into the modern era. We revamped the homepage, layout, and other key pages to improve user experience and mobile responsiveness.
We implemented a thorough content marketing strategy to help establish JM Homes' credibility as an expert in the home renovation industry. This involved researching and writing in-depth blog articles on a range of topics relevant to their audience, answering their questions, addressing concerns, and providing education. We also sent monthly newsletters to promote this blog content and drive website traffic.
We also executed an organic social media strategy that involved sharing a range of content across Facebook and Instagram to engage with JM Homes’ audience. This included showcasing recent projects, sharing updates on the team, and educational content.
Results
Final Thoughts
Through our holistic organic marketing strategy, we were able to establish JM Homes' online presence, drive traffic to their website and cultivate a loyal following.
