About the Client
The Queensland Girls' Secondary Schools Sports Association (QGSSSA) is Queensland’s leading girls’ sporting association, representing excellence in school sports across the state.
With a network of prestigious member schools, QGSSSA organises and promotes sporting events across 15 disciplines, supporting the development of young female athletes and celebrating their successes.
QGSSSA came to us with a clear brief: fix a broken homepage, modernise a cluttered structure, and create a platform worthy of their legacy.
Goals
- Improve User Experience: Make their website easier to navigate, allowing users to find information quickly and efficiently.
- Build Brand Awareness: Redesign their homepage to better reflect their vision and legacy.
- Educate visitors: Create content for dedicated sports pages that combine Game Day feeds with general info to showcase fixtures and results.
Challenges
Their legacy website had grown organically over time, leading to:
- Disjointed navigation and inconsistent user journeys
- Poor mobile experience
- Difficulty updating key content like fixtures and results
- A design that no longer reflected QGSSSA’s standing or future ambitions
Solution
We worked closely with QGSSSA to reimagine their digital presence from the ground up. This included:
- Designing a bold, intuitive homepage aligned with QGSSSA’s values and vision
- Modernising site navigation to streamline access to 15 individual sport hubs
- Creating dedicated sports pages that integrate live GameDay feeds with general information to simplify access to fixtures and results
- Introducing rich media elements including video highlights, photo galleries, and a dynamic news section
- Ensuring the site pays tribute to QGSSSA’s heritage while meeting the expectations of a digital-native audience
Results
The new website delivers a seamless experience for users across all devices, simplifies content management, and elevates the QGSSSA brand. It serves as both an information hub and a celebration of sporting excellence.
Testimonial
“A heartfelt thank you to the incredible team at Margin Media for bringing our website vision to life—exceeding our wildest expectations. You struck the perfect balance of innovation and vibrancy while honouring and showcasing our 117 years of rich history.
This new website reflects the vision and ambitions of our Association and member schools, providing an engaging platform to share both our current achievements and our proud legacy. It is a space that both our current students and alumnae are proud to explore and call their own.
The Margin Media team were an absolute joy to work with—so thoughtful, caring and enthusiastic. It was wonderful to collaborate with a team who shared our passion and genuinely wanted to be part of launching our Association into this exciting new phase of women in sport.
What initially felt like an overwhelming task was transformed into a fun, manageable and truly exciting experience. We cannot recommend Margin Media more highly and look forward to a loyal and lasting relationship.”
Final Thoughts
This wasn’t just a website redesign; it was a digital storytelling project. We’re proud to have helped QGSSSA create a platform that honours its legacy while inspiring the next generation.
