About the Client
Rock Dr is a Brisbane-based stone restoration specialist working with homeowners, builders and commercial clients across South East Queensland. Their services include stone resurfacing, repairs, onsite alterations, maintenance and installation.
Before working with Margin Media, Rock Dr had no website and relied on Instagram as its main online presence. The next step was to build a professional digital foundation that could support enquiries, search visibility and future marketing.
Goals
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Create Rock Dr’s first website: Give customers a professional place to understand the business, explore services and make an enquiry.
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Generate more online enquiries: Structure the site around clear service information and straightforward quote pathways.
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Build visibility in local search: Establish an on-page SEO foundation around stone restoration services across South East Queensland.
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Create room for future marketing: Build a website that could support ongoing SEO, content and paid advertising as the business grows.
Challenges
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Starting with very little digital content: Rock Dr had no existing website to build from, so the team first needed to define the services, audience, positioning and site structure.
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Turning trade knowledge into clear website content: Much of the information lived with the business owner, so discovery played an important role in understanding what Rock Dr offered and how customers should move through the site.
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Keeping the first website focused: With an MVP budget, the challenge was to create a lean site that covered the essentials well while leaving room to expand later.
Solution
We built Rock Dr’s first website around clear services, strong visual proof and straightforward enquiry pathways, giving the business a professional foundation for future digital marketing.
Key elements of the solution included:
- Dedicated pages for resurfacing, repairs, onsite alterations, maintenance and installations
- Clear Get a Quote calls to action across the site
- Before and after imagery to showcase completed work
- On-page SEO around core services and service areas
- A simple structure designed to grow with the business
Results
Rock Dr now has a professional website that clearly explains its services, showcases completed work and gives customers a straightforward way to request a quote.
The site also gives the business a stronger foundation for local SEO and future digital marketing, moving Rock Dr beyond an Instagram-only presence and giving the brand more room to grow online.
Final Thoughts
Rock Dr was starting from a very different place to many of our website clients. There was no legacy site to fix, which gave us the opportunity to build the digital foundation properly from the beginning.
By keeping the first website focused on services, proof of work and simple enquiry pathways, we created a platform the business can continue building on as its marketing grows.
