About the Client
Roofrite is a family-owned Melbourne roofing company with more than 30 years of experience across residential and commercial roofing. The team specialises in roof repairs, reroofing, guttering, cladding and skylights across metropolitan Melbourne.
Their existing website no longer reflected the professionalism of the business, so they needed a stronger online presence to build credibility and support more enquiries.
Goals
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Generate more qualified enquiries: Turn the website into a stronger sales tool for both residential and commercial customers, with clearer pathways to enquire or request a quote.
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Build credibility online: Create a website that better reflects Roofrite's experience, professionalism and quality of work, giving homeowners, builders, property managers and owners corporations more confidence in the business.
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Strengthen local search visibility: Build out relevant service and location content to help Roofrite appear for roofing searches across the Melbourne areas it services.
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Make it easier to find the right service: Organise residential and commercial roofing services clearly, with straightforward navigation and obvious ways to get in touch.
Challenges
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An outdated online presence: Roofrite had outgrown its existing website. The design felt dated, navigation was unclear and the team did not feel confident sending prospective customers to it.
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Different customers with different needs: A homeowner looking for a roof repair has very different priorities from a builder, property manager or owners corporation. The site needed to support both residential and commercial audiences without making either journey confusing.
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A broad range of services: Roof repairs, reroofing, guttering, cladding, skylights and rectification works all needed enough space to explain what Roofrite does while still keeping the overall site easy to navigate.
- Turning credibility into action: Roofrite already had decades of experience and completed projects behind it. The website needed to make that experience visible and give potential customers a clear next step when they were ready to enquire.
Solution
We redesigned and rebuilt the Roofrite website in WordPress, with a stronger focus on clear service information, credibility and easier enquiry pathways for both residential and commercial customers.
Key elements of the solution included:
- Separate residential and commercial service pathways
- Clearer pages for roofing, guttering, cladding and skylights
- Prominent quote and callback CTAs across key pages
- Service and location content to support local SEO
- FAQs, resources and completed projects to build trust
- A flexible WordPress setup that can grow with the business
Results
Roofrite now has a clearer, more professional website that better reflects the experience and capability of the business.
The new structure makes it easier for customers to understand Roofrite’s services, view completed work and take the next step, while also giving the business a stronger foundation for local SEO and future content growth.
Final Thoughts
Roofrite already had the experience, the team and the work to back up its reputation. The website's job was to make that easier for potential customers to see.
By getting the structure, service content and enquiry pathways right, we were able to give Roofrite a digital presence that feels much closer to the business it is today, while giving the team a stronger foundation to build on as its online marketing grows.
