About the Client
CERPASS is an SAP-native governance, risk and compliance platform that helps IT, Finance and Compliance teams manage access risk, identify segregation of duties conflicts and optimise SAP licensing.
More than 150 organisations globally use CERPASS to manage SAP GRC across environments including ECC6, S/4HANA and RISE with SAP. The platform is designed to make governance and access risk easier to understand and manage across the wider business, not just within IT.
Goals
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Reflect the product clearly: Create a website that better represents the sophistication of CERPASS’s SAP-native GRC platform without overwhelming visitors with technical detail.
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Speak to multiple stakeholders: Build a site that works for IT, Finance, Compliance and other decision-makers, rather than assuming one technical audience.
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Create a clear path to demo: Make booking a demo an obvious next step throughout the site without overloading visitors with calls to action.
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Support long-term content growth: Create a scalable structure for articles, use cases, case studies and other resources.
Challenges
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A genuinely technical product: SAP governance and access risk can be difficult to explain, so the site needed to make CERPASS easier to understand for both technical specialists and business stakeholders.
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Multiple audiences, one platform: IT, Finance, Compliance and SAP stakeholders all needed to find information that felt relevant to their role.
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Flexibility without losing consistency: CERPASS wanted the freedom to shape pages around different content needs without being locked into a rigid template.
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A complex structure to work through: With multiple sections, features and content types, the team needed a more interactive way to review the proposed site structure and user journey.
Solution
We redesigned the CERPASS website in HubSpot using custom, reusable modules, giving the team more flexibility without relying on a fixed template.
Key elements of the solution included:
- A clearer site structure around Features, How It Works, Partners and Insights
- A clickable prototype to test navigation and content flow before design
- Dedicated feature pages to explain the platform more clearly
- Consistent Book a Demo CTAs across key pages
- A scalable Insights section for articles, use cases and case studies
Results
CERPASS now has a clearer, more flexible website that makes its SAP GRC platform easier to understand for both technical and business audiences.
The new structure also gives the team a stronger foundation for content, SEO and future growth, while the modular HubSpot setup makes it easier to expand the site over time.
Final Thoughts
CERPASS was a good example of why complex B2B websites need more than a strong visual design. The bigger challenge was working out how to explain a highly technical product in a way that made sense to different stakeholders without oversimplifying it.
Working closely with the CERPASS team helped us refine the structure, test different approaches and build a website that is easier for visitors to navigate and more flexible for the team managing it.
