<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=412217335634831&amp;ev=PixelInitialized">
Get Started
Get Started

Digital Marketing Agency Brisbane

Digital Marketing for Construction Companies

Work with us to boost your online presence and drive growth for your building, trade or construction business.

Free Consultation
DigitalMarketing-1

Grow your Construction Business with Digital Marketing

As the owner of a construction company, you understand the importance of being seen and trusted by potential clients. In today's digital age, 88% of consumers research products and services online before making a decision. Without a strong online presence, you risk losing business to competitors who are more visible in search results. 

Digital marketing allows you to showcase your projects, highlight client testimonials, and reach your target audience with precision. By investing in a tailored digital strategy, you can drive sustainable growth, enhance your reputation, and significantly boost your revenue.

These are some of the top benefits of digital marketing for construction companies:

  • Increase web traffic
  • Increase leads and sales
  • Improve search engine rankings
  • Improve customer satisfaction
Book a Call
The Customer Journey
The Flywheel Model
Google Ads Certified Partner
HubSpot
Meta Partner
LinkedIn
TikTok Marketing Partner

Our Process for Construction Digital Marketing

At Margin, we're a Brisbane digital marketing agency who help businesses kick their goals with tailored strategies. We have a deep knowledge and understanding of the construction industry, and have helped numerous building companies achieve success.

Discover

The purpose of Discovery is to get a deep understanding of your business’s current state, target audience and problems your product/services are trying to solve.

Discover

Develop

The purpose of the Develop stage is to put the plan we defined during the discovery phase into place and build all the required assets and set up the marketing funnel.

Develop

Drive

Feel confident knowing your marketing is set up and running for you.

We’ll be constantly looking for ways to optimise and improve your campaign to achieve stronger results.

At the end of each month, you’ll receive an in-depth report on our progress. This is your chance to see how we’re going and ask any questions.

Drive

Our Digital Marketing Services

Curious about how we can help your business?

Here’s a quick breakdown of our digital marketing services in Brisbane. 

Google Ads

Google Ads give you quick wins. It’s the fastest way to get your business at the top of the search engine results page, without having to wait for organic rankings to improve. Running Google Ads helps to improve your website’s visibility and generate more leads. However, it can be more expensive than a long-term solution like SEO. 

Search Engine Optimisation

SEO is the sustainable, long-term approach that puts your business at the top of search engine results. It is an in depth strategy that involves optimising every aspect of your website to ensure it best serves your visitors. SEO makes it easier for prospects to find you, leading to more leads, and better conversion rates. SEO helps to drive brand awareness, and establish the authority and trustworthiness of your business. 

Website Design & Development

Your website is your business’ most important digital asset. It needs to be performing at its best in order to attract customers, drive sales, and stand out from the crowd. At Margin, We create custom, high-performing websites using the latest technology and design trends.

Email & SMS Marketing

Email and SMS marketing are powerful tactics for engaging with your audience. At Margin we leverage the latest in email automation so streamline your campaigns and reach your audience at the right time. We are a Klaviyo partner, allowing us to optimise our email campaigns and drive success. 

Social Media Marketing

Skyrocket brand awareness and build a loyal following with social media marketing. We will put together a strategy to share creative and compelling content that resonates with your audience. 

Case Study

Driving Lead Generation Results for a Brisbane Tiny Homes Builder

My Little House is a tiny home and portable building manufacturer based in Brisbane. They faced challenges in online visibility and attracting traffic to their website. We delivered a holistic marketing strategy, leveraging our expertise across SEO, email marketing, paid search and social media marketing. We enhanced their digital presence and generated traffic and real growth for their business.

0%

increase in Lead to Sale within 3 months

0%

exceeding Conversion Rate Target

0%

rise in overall leads in a 2-week span

Case Study

Mobile Image Case Study

Margin Media: Your Digital Agency

If you’re looking for a top digital marketing agency in Brisbane, then turn to us. At Margin Media, our mission is to help trade and construction businesses attract their ideal customer online. For over 17 years we’ve specialised in helping businesses get found online through strategic marketing. 

Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.

We offer a holistic approach, leveraging our expertise across digital marketing, SEO, paid search, social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.  

Book a Discovery Call Today
img-seo-09
img-seo-10

Your Construction Digital Marketing Questions Answered

Why is digital marketing important for construction companies?

Digital marketing is crucial for construction companies because it enhances visibility, builds brand credibility, and attracts potential clients. With most consumers researching services online, having a robust digital presence ensures you reach and engage with a wider audience, leading to more business opportunities and growth.

What digital marketing strategies work best for construction companies?

Effective building company marketing services include search engine optimisation (SEO) to improve online visibility, pay-per-click (PPC) advertising to target specific client segments, social media marketing to showcase projects and engage with the community, content marketing to provide valuable information and build trust, and email marketing to nurture leads and maintain client relationships.

What sets Margin apart as a digital marketing company in Brisbane?

At Margin, we will be your digital marketing partner. We have over 17 years’ experience in helping businesses get found online through strategic marketing. 

We understand that every business is unique, which is why we've developed our 3D's Performance Program. This program is crafted to analyse your business needs, decipher your target audience, and devise a tailored strategy that aligns with your specific goals. Whether you're looking to increase brand awareness, generate leads, or drive conversions, our team is dedicated to crafting a strategy that delivers tangible results.

One of the key advantages of partnering with Margin is our in-house team of specialists. From digital strategists and content creators to web developers and SEO experts, we have a diverse team with a wealth of experience in their respective fields. This allows us to streamline the entire process, ensuring quick turnaround times without compromising on quality.

We’re dedicated to delivering results-driven digital marketing solutions tailored to your unique business needs. 

How can SEO benefit my construction business?

Search Engine Optimisation (SEO) helps your construction business appear higher in search engine results, making it easier for potential clients to find you. By optimising your website with relevant keywords, creating quality content, and improving site performance, SEO increases organic traffic, leads, and ultimately, conversions. A higher search ranking also boosts your credibility and trustworthiness in the eyes of consumers.

Is social media marketing effective for construction companies?

Yes, social media marketing for builders can be highly effective. Platforms like Facebook, Instagram, and LinkedIn allow you to showcase completed projects, share client testimonials, and engage with your audience. Social media also provides an opportunity to build a community, gain referrals, and drive traffic to your website, contributing to brand awareness and lead generation.

How long does it take to see results from digital marketing?

At Margin, we understand the importance of both short-term wins and long-term success when it comes to digital marketing. Our approach is tailored to deliver tangible results while also laying the groundwork for sustained growth and success.

Typically, clients can start observing initial results within the first few months of implementing our digital marketing strategies. These early wins may include increased website traffic, higher search engine rankings, improved engagement metrics on social media platforms, or an uptick in leads and conversions.

However, achieving sustained growth and maximising the return on investment (ROI) often requires ongoing optimisation and refinement of the digital marketing strategy. This may involve analysing performance metrics, identifying areas for improvement, testing different approaches, and adapting to changes in the market landscape and consumer behaviour.