Cyber Monday is a great opportunity to drive sales for your ecommerce business. But, with so much competition, how will you make your campaign stand out from the crowd?
Cyber Monday, held on Monday 29 November, follows on from the Black Friday sales. It’s becoming the most popular online sales event of the year, and a massive opportunity for ecommerce retailers.
If you want to get in on this trend, you need to start preparing your Cyber Monday ecommerce campaign now.
So, why should you run a Cyber Monday campaign?
Much more than simply a sales event, Cyber Monday has the potential to build brand awareness and generate new customers for your brand. With the right campaign, you can leverage the event to build relationships with loyal customers.
A well-executed campaign can have lasting impacts for your business, long after the sales have ended. All you need is the right strategy to get started.
What does an effective Cyber Monday campaign look like?
To make an impact on Cyber Monday, create a campaign that:
We’re showing you the top 7 best practice Cyber Monday campaigns for some inspiration. Implement some of these ideas into your campaign to see your sales soar and build ongoing loyalty with your customers.
Is your business ready for Cyber Monday?
To make the most of the Cyber Monday sales, your business needs to be prepared. Here’s some top tips to get ready:
Prepare your Content:
Prepare your Shop:
Follow these tips and best practices to create a killer campaign for your brand for Cyber Monday. This is your biggest chance to drive sales for your ecommerce business before Christmas, so don’t miss out.
Looking for more advice on Black Friday? Check out our recent blog about how to run a successful campaign.
Need help to supercharge your marketing efforts for your ecommerce business? Talk to Margin.