If you’re running an online shop, now is the perfect time to start preparing your sales campaigns for Black Friday.
Held on Friday 26 November, Black Friday is an American sales event that is growing in popularity in Australia. The weekend is starting to overtake Boxing Day as the busiest retail event of the year.
Although we don’t have Thanksgiving Day or the public holidays, Australians are jumping on the Black Friday trend and making the most of the sales.
In Australia, the name Black Friday can cause some confusion. Traditionally, the name Black Friday in Australia referred to the Victorian bushfires of 1939.
Black Friday sales generally continue over the weekend, until the Monday after. Known as Cyber Monday, this is your last chance to grab a bargain.
So, why should you run a Black Friday campaign?
For most businesses, Black Friday and Cyber Monday bring a short-term spike in sales and new customers. It’s a chance to boost revenue, but doesn’t create lasting impact.
However, this doesn’t have to be the case. With the right strategy, you can use Black Friday to acquire loyal customers who bring long-term value to your brand.
Engage with your customers through personalised interactions during your sales to make them feel valued and encourage them to return to your store later.
Black Friday is the perfect chance for you to generate brand awareness, build engagement and loyalty, acquire new customers, and increase your sales in the slump before the Christmas rush.
How do you run a successful Black Friday campaign for your online shop?
Creative ideas to make your campaign stand out:
Your Black Friday and Cyber Monday campaigns will be in a hugely competitive market. Even if your campaign is super strategic and well-planned, if no one hears about it, then it won’t be a success. Here are some quick creative ideas to make your campaign stand out from the crowd.
Now is the perfect time to start creating your Black Friday and Cyber Monday sales campaigns. Start your promotion at least a month before the sales, so that your customers know what to expect.
A great first step is to create a content calendar to organise what content you are going to create, share and promote, and when. Plan your social posts, creative copy, visuals, emails, blogs and then think about how you can automate your campaign.
Get started now to make the most of this year’s biggest ecommerce and retail event.
Looking for more advice on how to level up your marketing efforts for your ecommerce business? Margin is here.