If you’re running an ecommerce business, chances are you’re looking for more effective ways to reach customers and increase your sales. If so, SMS marketing is for you!
SMS marketing places your brand directly into your customers hands. It grabs their attention, is quick and easy to digest, and highly engaging.
Rather than relying on email marketing to convey messages to your customers, try contacting them through text. SMS marketing is an effective way of reaching customers because it feels like natural communication.
So, what is SMS marketing?
SMS marketing refers to sending promotional messages via text. For example, if you send a text to your subscribers with ‘Sale on today only’, that’s SMS marketing. Through SMS marketing, you can communicate your latest offers and important information about your products or services.
Why should you use SMS marketing?
Consumers are more engaged with mobile devices than ever, and most people pick up their phones an average of 58 times a day. With SMS marketing, you can take advantage of the fact that consumers are highly attuned to responding to messages and notifications. When their phone bings or vibrates, they have a natural urge to quickly respond.
SMS marketing can lead to better engagement, increased conversions, and in turn, higher sales. Here’s some benefits of integrating SMS marketing into campaigns for your business:
What does SMS marketing look like?
SMS marketing can be based on an action the customer has taken, or to communicate relevant details about your products or business.
Examples of event-based SMS messages:
Examples of relevant messages:
How to Set up Ecommerce SMS Marketing
So, now that you know the basics of SMS marketing and its benefits, it’s time to think about setting up a campaign for your ecommerce business. Here’s how to get started with SMS marketing:
Best SMS Marketing Platforms for Ecommerce:
Looking for more advice on how to level up your marketing efforts for your ecommerce business? Margin is here.