Social media has become an integral part of marketing for ecommerce businesses. It provides an opportunity to reach a large audience and build brand awareness.
Building a following on social media takes time and effort. Fortunately, artificial intelligence (AI) is helping businesses to grow their social media following more efficiently.
In this blog, we'll discuss how you can use AI to grow your social media following and boost your ecommerce business.
But first, what are the benefits of using AI in your social media marketing?
There are a variety of AI tools available that can help you reach your customers. From understanding customers to automating interactions, AI can help you do it all. Here are some of the benefits of using AI on your social channels:
- Increased user engagement
- Smarter marketing with better performance insights
- Refined content targeting
- Reduced marketing costs
- Higher ROI
- Greater efficiency and productivity
- Streamlined marketing and management processes
- Valuable insights about user behaviour
- Improved user experience
Now that you know the benefits of AI, you may be wondering how to use it to grow your social following. Here are 8 ways you can leverage the power of AI on your socials:
1. AI Helps Identify the Right Audience
The first step in growing your social media following is to identify your target audience. Who are the people you want to reach with your social media content? What are their interests, pain points, and behaviours?
AI can help you analyse data and understand your audience better. You can use AI-powered tools to gather information about your followers, such as their demographics, interests, and online behaviour. This information can help you create content that resonates with your audience and drives engagement.
2. AI Can Automate Social Media Posting
Posting regularly on social media is essential for growing your following. However, it can be time-consuming to create and post content manually. AI-powered tools can help you automate social media posting. These tools use machine learning algorithms to analyse your content and determine the best time to post. They can also suggest hashtags and captions that are likely to increase engagement. By automating your social media posting, you can save time and ensure that your content is posted consistently.
Most social media management platforms will have AI tools built-in that you can use for generating, optimising and scheduling posts. Some of the best platforms include:
3. AI Personalises your Content
Personalisation is a powerful way to engage your social media followers. AI can help you personalise your content by analysing your followers' behaviour and interests. For example, you can use AI-powered tools to suggest products or content that are likely to interest individual followers.
You can also use AI to analyse your followers' engagement with your content and tailor your content to their preferences. Personalised content is more likely to be shared and can help you build a loyal following.
4. AI Enhances Visual Content
We all know that posting visuals can greatly improve social engagement, but it can be time-consuming to consistently produce visual assets for your brand. This is where AI tools like Shutterstock’s AI image generator or Canva’s AI designer come in handy, producing high-quality visual content for you in seconds.
Once you’ve got stunning visuals, the next thing to ask is if they will resonate with your target audience. With a visual intelligence tool like Dash Hudson, you can predict and analyse the performance of your visuals before you post.
It predicts how your audience would react to your images according to their subject, composition, texture, colour palette, etc. With these insights, you can know which of your visuals are likely to resonate the most with your customers. Then you can use this to enhance your content’s social reach, impressions, and engagement.
5. AI Chatbots Can Interact with your Followers
Interacting with your followers is essential for building a strong social media following. However, it can be difficult to respond to every comment and message manually. Chatbots powered by AI can help you automate interactions with your followers. Chatbots can answer common questions, provide customer support, and even make product recommendations.
Hootsuite’s inbox management tools can help you streamline your responses to customers. Its features include:
- Automated message routing
- Auto-responses and saved replies
- Automatically triggered customer satisfaction surveys
- AI-powered chatbot features
Through using chatbots like this, you can provide a better customer experience and build a loyal following for your business.
6. AI Monitors your Social Media Presence
Monitoring your social media presence is essential for growing your following. You need to know what people are saying about your brand and respond to comments and messages promptly. AI-powered tools can help you monitor your social media presence more efficiently.
For example, you can use sentiment analysis to understand how people feel about your brand. You can also use social listening tools to monitor brand mentions and respond to comments and messages more quickly. By monitoring your social media presence, you can build a positive brand reputation and attract new followers.
You can use a tool such as Radarly to measure your brand’s sentiment. It gives you a live feed of posts that mention your brand, and then a scoring of how positively or negatively people are talking about you on socials. It helps to give you a clearer understanding of your target audience and how they perceive your marketing efforts.
7. AI Powers Influencer Marketing
Influencer marketing is a powerful way to grow your social media following. However, it can be challenging to find the right influencers and measure the effectiveness of your campaigns. AI-powered tools can help you identify influencers who are likely to resonate with your audience.
For example, Emplifi is an AI-driven social media platform that can help you discover influencers, build relationships, and streamline the process of influencer content creation. It recommends influencers that are relevant to your business interests.
Emplifi can also help you measure the ROI of your influencer marketing campaigns, helping you to ensure that they are achieving your business goals.
8. AI Analyses Metrics
Finally, AI can be used to analyse metrics related to your social media campaigns. This can help you to identify areas where you can improve your strategy, such as identifying the most effective types of content or the best times to post.
With an AI-powered social listening tool like Mentionlytics, you can:
- Receive personalised tips on campaign optimisation and crisis prevention
- Automatically track your online performance, your competitors, and industry trends
- Gain access to advanced audience insights
- Schedule posts at the right time to drive engagement
By using AI to analyse metrics, you can make data-driven decisions that will help you to grow your social media following and improve your ecommerce sales.
Summing Up
Growing your social media following is essential for ecommerce businesses. AI-powered tools can help you automate social posting, personalise content, interact with followers, monitor your presence, use influencers more efficiently, and analyse metrics. By using AI to grow your social media following, you can build a loyal following and boost your ecommerce business.
Looking to Level Up your Digital Marketing?
Whether you need help redesigning your website, hitting your B2B sales targets, reaching your customers, or navigating new tech like AI, we can help.
At Margin, we are a full stack Brisbane Digital Marketing Agency with an in-house team of paid search specialists, designers, developers and online marketers. We can help you gain a clear direction for your marketing efforts and take your ecommerce store to the next level.
