Running a social media strategy with a thriving audience feels great for your business. But, how do you turn these followers into loyal, paying customers?
If you’re pumping out content and engaging with your audience but not seeing an increase in sales, then it can be hard to see ROI from your efforts.
Social media isn’t just for building brand awareness, it can also be utilised for generating leads and making sales. So, social tactics can be leveraged at each stage of the marketing funnel, from awareness to consideration to decision.
So, how do you turn followers into customers?
Another great way to convert social media followers into customers is through sharing lead magnets. A lead magnet is an irresistible bribe that gives specific value to a prospect in exchange for their contact details.
Lead magnets help to push prospects along the funnel, into leads and customers. Examples include: reports, ebooks, guides, toolkits, worksheets, podcasts, videos, free trials, free quotes, case studies, free consultations, product comparisons and loyalty programs.
Sharing lead magnets on socials is easy. Here’s our 10 top tips for getting the most engagement with your lead magnet on Instagram, Twitter and Facebook:
So, now you’ve got our tips on how to turn your social followers into customers with the help of lead magnets, it’s your turn. Try out our ideas to see your social conversions soar.
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