There’s a new way to grow your business and drive sales, and it can be done directly on social media. Read on to learn all about the power of social commerce.
What is Social Commerce?
Social commerce is selling products directly through social media.
It’s different from social media marketing because customers are not redirected to an online store or other website, but complete their checkout directly within the platform they’re already on.
Social commerce moves social media from its usual role in the awareness and consideration stages of the marketing funnel to the decision stage.
According to a report by Sprout Social, 8 in 10 companies expect to be selling their products or services via social within the next three years. So, what is it that makes social commerce so valuable for your business?
So, which social networks are offering social commerce?
Social commerce tools are available on Facebook and Instagram, with YouTube, Tik Tok and Twitter also looking to adopt it soon. Currently, social commerce is only for physical products and not services.
Social Commerce on Facebook
Facebook offers Facebook Shops for seamless shopping across Facebook and Instagram. Shops are free to set up and hosted within your Facebook business profile. Facebook Shops feature customisable collections to showcase your products, and design and creative tools to elevate your brand. Businesses can also chat directly with customers through Messenger.
Setting up a Facebook shop is easy.
To create your shop in Commerce Manager:
You've now created your shop. Next, you'll want to:
Social Commerce on Instagram
Instagram shopping is directly linked to your Facebook Shop. To set up a shop, users must link their Instagram and Facebook business profiles together.
Thanks to its visual nature, Instagram offers more creative potential for social commerce. For example, you can create Stories that link directly to in-app product pages or posts with a ‘shop now’ button.
How to set up your Instagram shop:
4 ways to Increase Sales on social media:
Ready to use social commerce to supercharge your business and rocket past your competitors? Margin is here.