In ecommerce, it can be challenging to keep up with the latest trends and technologies. In this blog, we’re exploring trends in social commerce and live shopping to keep you updated.
Social commerce is the use of social media platforms like Facebook and Instagram to market and sell products. It allows customers to make purchases directly from their social media apps, without needing to visit your website.
Social commerce is fast and easy. For example, whilst scrolling through Instagram, you could see a set of skin care products, tap Shop Now, add it to your shopping cart and checkout within the app.
Social shopping is becoming hugely popular for ecommerce stores. Let's dive in to see how you could use it for your store.
Social commerce provides your customers with a convenient and interactive shopping experience. It is fueled by their desire to ‘see now, buy now’. This is why its popularity is continuing to rise. In fact, it’s expected to keep growing over the next three years, to reach $2.9 trillion by 2026.
One of the benefits of social commerce is that it can be used at any stage of the sales funnel, from building awareness, through to driving sales.
For example, customers can use social commerce to:
As a seller, you can use social commerce to:
Currently, there are four apps that have inbuilt social commerce features: Facebook, Instagram, TikTok, and Pinterest. Each platform has its own tools to help you create virtual storefronts and make sales.
Almost 71% of global Facebook users purchase from the platform at least once. That’s 59.4 million buyers you could reach by opening a Facebook Shop. So, if you’re a small brand looking to start social commerce, then it makes sense to start with Facebook.
Here’s a brief breakdown of what each platform offers:
Now that you have a solid understanding of the basics, let’s take a closer look at a new trend in social commerce: live shopping.
Live Shopping is like TV Home Shopping reinvented in the digital era. Simply replace the TV with a social media livestream and the ‘Call Now’ with a ‘Click Here’ button.
Live shopping is a form of social commerce that gives consumers an interactive experience. They can watch people try on or demonstrate products in real-time and add their own comments. The livestream often features an influencer to give personality to the brand.
Live shopping is growing in popularity. According to Shopify, the number of sellers installing live shopping apps grew by 61% in 2021. This growth is expected to continue. Here are some potential benefits of live shopping:
Now is the time to try it for yourself! Follow these quick tips to set up and host your own live shopping event:
Ecommerce shopping is fast and convenient, but the need for human interaction has been missing. Live shopping brings the human element back into the buying experience. This is why it's such an exciting new opportunity.
Whether you need help setting up your Shopify Store, hitting your sales targets, or reaching your customers, we can help.
At Margin, we are a full stack ecommerce agency with an in-house team of paid search specialists, designers, developers and online marketers. We can help you gain a clear direction for your marketing efforts and take your ecommerce store to the next level.
Talk to us today.