Claire Matthews Published on 28 May 2024
Top Australian Web Design Statistics for 2024
Looking to catch up on the latest statistics in web design? Whether you’re a seasoned designer or a business owner looking to enhance your online presence, knowing the current statistics can help you stay on top.
As a premier web design agency in Brisbane, our team is always on the lookout for emerging trends, cutting-edge technologies and industry innovations. In this article, we’re sharing our knowledge with you on the latest web design statistics in Australia.
Exploring this data will help you gain insight into the industry and understand the key factors that can influence your website's success. Let’s dive in!
Web Design Statistics
First Impressions: It takes users less than 3 seconds to decide which part of the website will impact their first impression.
Design Costs: In Australia, the average cost of professional website design ranges between $3,000 and $7,000, depending on the complexity and functionality.
Design Preferences: 84.6% of people prefer a clean and simple website design over a crowded one.
Impact of Visual Design: 39% of users will stop engaging with a website if images take too long to load.
Website Traffic: 60.67% of global website traffic now comes from mobile devices, emphasising the need for mobile-friendly design.
Mobile Web Design Statistics
Mobile Traffic: In Australia, over 60% of mobile users are on iOS, while nearly 39% use Android.
User Expectations: 85% of adults expect a company’s mobile website to perform as well as or better than its desktop version.
Bounce Rates: 53% of mobile visitors will leave a site if it takes longer than 3 seconds to load.
User Experience: 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead.
Mobile Engagement: 88% of consumers who search for a type of business on a mobile device call or visit that business within 24 hours.
Responsive Web Design Statistics
User Retention: 60% of users don’t come back to a website if the design isn’t responsive.
User Experience: 91% of small businesses do not have a mobile-optimised website, potentially losing a significant amount of revenue.
Website Usage: 90% of websites are now responsive, reflecting the importance of accessibility across devices.
User Expectations: Around 40% of people leave a website that’s not optimised for mobile.
Market Impact: Businesses with a responsive design outperform their competitors significantly due to better user experiences.
Ecommerce Web Design Statistics
Mobile Purchases: In 2020, 45% of all ecommerce purchases were made through mobile devices. This was accelerated by the pandemic, and has now become the 'new normal'.
Product Information: 78% of customers think pricing is a must-have for any product page, 62% think shipping details are essential, and 52% look for product reviews.
Conversion Rates: Improving mobile site load times by just 0.1 seconds can increase ecommerce conversion rates by 8-10%.
User Preferences: 80% of shoppers consider product images and descriptions crucial when choosing a brand or ecommerce site to buy from.
Site Optimisation: Ecommerce sites need to ensure security, easy navigation, and detailed product views to encourage mobile purchases.
User Experience Statistics
Loading Times: 47% of users expect a website to load in 2 seconds or less.
User Behaviour: Users spend an average of 5.94 seconds looking at a website’s main image, highlighting the importance of impactful visuals.
User Engagement: 86% of visitors want information about products or services on the homepage, 64% expect contact information, and 52% want to know about the business.
Bounce Factors: Key reasons visitors may stop engaging with a site include slow loading images and pages, overly long content, and unattractive layouts.
User Retention: 58% of website visitors are more likely to make a purchase after seeing on-page reviews.
Ready for the Future of Web Design?
The web design industry is constantly changing, and so are users’ expectations of what websites and online shops should be capable of. Is your store prepared to meet them?
Don’t let your business get held back by an underperforming website or ecommerce store. Instead, let our web design specialists give your website a makeover and prepare it to meet the future.
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