Looking to catch up on the latest statistics in social media? Whether you’re a social media guru or a business owner looking to enhance your online presence, knowing the current statistics can help you stay on top.
As a premier social media marketing agency in Brisbane, our team is always on the lookout for emerging trends and innovations in the realm of social media.
In this article, we’re sharing our knowledge with you on the latest social media statistics in Australia.
Exploring this data will help you gain insight into the industry and understand the key factors that can influence your business social profiles’ success. Let’s dive in!
Note: This data is based on the Global Digital Report 2024.
Overall Australian Social Media Statistics
In Australia, we currently have 20.80 million active social media users. This has decreased by 500 thousand (-2.3%) since last year.
The number of active users is equivalent to 78.3 % of the total population. Within this, 50.7% are female and 49.3% are male.
Australian Facebook Statistics
As of 2024, Facebook continues to be Australia's most used social media platform, with 78.2% of internet users aged 16 to 64 using it monthly.
Facebook’s popularity makes it useful for marketers, as ads on the platform can reach 16.65 million Australian internet users. This represents 62.7% of the entire population and 66% of all internet users.
Facebook has seen an 11.7% increase in ad reach compared to last year, giving marketers an additional 1.8 million potential targets to reach.
Australian Instagram Statistics
Instagram currently has 13.95 million users in Australia. Of this audience, 55.7% are female, while 44.3% are male.
Instagram is also a powerful tool for marketing. The platform’s ad reach in Australia is equivalent to 52.5 % of the total population, and has recently increased by 2.3 million (+19.7%)
This represents clear opportunities for individuals and businesses looking to advertise on the platform.
Australian YouTube Statistics
YouTube currently has 20.80 million users in Australia. The platform’s current audience in Australia is 50.7% female and 49.3% male.
YouTube’s ad reach in early 2024 was equivalent to 78.3% of Australia’s total population. Although this figure has decreased by 500 thousand (-2.3 %) since last year, it still represents a valuable opportunity for marketers.
Australian TikTok Statistics
TikTok had 9.73 million users aged 18 and above in Australia in early 2024. Of this audience, 50.9% is female, and 49.1% is male.
TikTok is becoming a powerful tool for marketing. Recent figures show that TikTok ads reached 46.6 % of all adults aged 18 and above in Australia at the start of 2024. The potential reach of ads on TikTok in Australia has increased by 281 thousand (+3.0 %) since last year.
Australian LinkedIn Statistics
LinkedIn had 15.00 million “members” in Australia in early 2024. Within this, 46.7% are female and 53.3% are male.
LinkedIn’s ads reached 56.5 % of the total population at the start of 2024. Potential ad reach in Australia has also increased by 1.0 million (+7.1%) since last year.
However, since LinkedIn records members rather than active monthly users, it’s unclear whether these trends reflect changes in active use too.
Final Thoughts
Now that we’ve shared these staggering stats, you may be wondering, what does this mean for my business? The answer is, it’s time to get social!
At Margin, we can help you create a dedicated social media strategy that targets the right people, drives brand awareness and discoverability, and curates a loyal following.
Want to Boost your Business' Social Media Presence?
Don’t waste time and effort on organic social posts that no one’s going to read. Instead, partner with us to develop a social media advertising strategy that puts your brand on top.
At Margin, we are Brisbane’s social media ads agency. We’ll help you get your business right in front of your customers, drive them to your website, and drive sales through paid social. And while you’re at it, cultivate a loyal following for your brand.
