Looking to catch up on the latest statistics in social media? Whether you’re a social media guru or a business owner looking to enhance your online presence, knowing the current statistics can help you stay on top.
As a premier social media marketing agency in Brisbane, our team is always on the lookout for emerging trends and innovations in the realm of social media.
In this article, we’re sharing our knowledge with you on the latest social media statistics in Australia.
Exploring this data will help you gain insight into the industry and understand the key factors that can influence your business social profiles’ success. Let’s dive in!
Note: This data is based on the Global Digital Report 2025.
2025 Overall Australian Social Media Statistics
In 2025, there are now 20.9 million active social media users in Australia. This is equivalent to 77.9 percent of the country’s population.
These figures have increased by 100 thousand (+0.5 percent) between early 2024 and the beginning of 2025.
Currently, 50.7 percent of Australian social media users are female and 49.3 percent are male.
Australian Facebook Statistics
Facebook had 17.2 million users in Australia in early 2025. This has increased by 550 thousand (+3.3 percent) between January 2024 and January 2025.
The potential audience that marketers on Facebook in Australia can reach has increased by 300 thousand (+1.8 percent) in the three months between October 2024 and January 2025. This is equivalent to 64.1 percent of the country’s total population.
In 2025, 51.9 percent of Facebook’s ad audience in Australia is female, while 48.1 percent is male.
Australian Instagram Statistics
Instagram had 14.3 million users in Australia in early 2025. Of this, 55.2 percent were female, while 44.8 percent were male.
The platform’s potential ad reach in Australia has increased by 300 thousand (+2.2 percent) from January 2024 and January 2025. This is equivalent to 53.1 percent of the total population.
Australian YouTube Statistics
YouTube had 20.9 million users in Australia in early 2025. Of this audience, 50.7 were female, while 49.3 percent were male.
This platform’s ad reach in early 2025 was equivalent to 77.9 percent of Australia’s total population at the start of the year. YouTube ads reached 80.2 percent of Australia’s total internet user base in January.
Australian TikTok Statistics
TikTok had 8.01 million users aged 18 and above in Australia in early 2025. Of this audience, 46.7 percent was female, whereas 53.3 percent was male.
TikTok ads reached 38.0 percent of all adults aged 18 and above in Australia at the start of 2025. This is equivalent to 30.7 percent of the local internet user base at the beginning of the year.
Australian LinkedIn Statistics
LinkedIn had 17.0 million “members” in Australia in early 2025. This audience was equivalent to 63.3 percent of the total population at the start of 2025.
On LinkedIn, 47.0 percent of the ad audience in Australia is female, while 53.0 percent is male. This platform’s ads reached 80.5 percent of Australia’s population aged 18 and above in early 2025.
Final Thoughts
Now that we’ve shared these staggering stats, you may be wondering, what does this mean for my business? The answer is, it’s time to get social!
At Margin, we can help you create a dedicated social media strategy that targets the right people, drives brand awareness and discoverability, and curates a loyal following.
Want to Boost your Business' Social Media Presence?
Don’t waste time and effort on organic social posts that no one’s going to read. Instead, partner with us to develop a social media advertising strategy that puts your brand on top.
At Margin, we are Brisbane’s social media ads agency. We’ll help you get your business right in front of your customers, drive them to your website, and drive sales through paid social. And while you’re at it, cultivate a loyal following for your brand.
