If you’re running an ecommerce store, you’ll know that taking the time to write compelling copy to market your products can be challenging.
Whether you’re writing product descriptions, social media posts, or PPC ads, there’s a huge amount of work involved. The repetitive nature of these tasks can also drain your creativity. This is where AI copywriting comes in handy.
What is AI Copywriting?
AI copywriting is computer-generated writing created using natural language processing tools. First, you decide what type of content you want to write and what the topic is going to be. Then, you set rules for the AI to follow.
For example, you could ask it to write a social media or blog post about your products or the latest trends in your industry. Once you give it the instructions, the AI will then generate the copy by analysing pre-existing content on the web and turning it into something new.
Think of it like your copywriting assistant. It doesn’t take away your job as a copywriter, but helps you to do it more efficiently.
AI copywriting is exploding in popularity, and that means many ecommerce businesses are using it to their advantage. If you’re not using AI to streamline your content marketing, then you’ll be falling behind.
In this blog, we’re exploring why you need AI in your copywriting toolkit and how it can transform your content marketing strategy.
AI Makes Copywriting Faster
One of the biggest advantages of AI is its ability to automate repetitive tasks. AI-powered copywriting tools can help you to create high-quality product descriptions, blog posts, and social media updates in a fraction of the time it would take to do it manually. This kind of speed and efficiency can help you to publish more content and stay on top of your marketing strategy.
AI Makes Copywriting More Personalised
Another way AI can help with copywriting is through personalisation. AI algorithms can analyse customer data to create personalised content that resonates with your audience. For example, an AI-powered tool can analyse a customer’s browsing and purchase history to create a personalised product description or email newsletter. This kind of personalisation can help to increase engagement and conversion rates.
AI Helps Optimise your Content
AI can also help with content optimisation. AI-powered tools can analyse your website, blog, or social media content to identify areas for improvement. For example, an AI tool can analyse your blog post to identify keywords, optimise the structure, and suggest relevant images. This kind of optimisation can help to improve your search engine rankings and drive more traffic to your website.
AI Helps A/B Test your Content
Another way AI can help with copywriting is through A/B testing. AI algorithms can analyse different versions of your content to identify which one performs better. This kind of testing can help you to optimise your content for maximum engagement and conversion rates. For example, an AI tool can analyse two versions of a product description to identify which one leads to more sales.
AI Provides Multilingual Writing Support
Finally, AI can help with copywriting by providing multilingual support. AI-powered translation tools can help you to create high-quality content in multiple languages, which can be a major advantage for ecommerce businesses that operate in multiple countries. For example, an AI tool can translate your product descriptions into multiple languages to reach a wider audience.
AI Copywriting Limitations
Like any digital marketing tool, AI copywriting does have limitations. First, it doesn’t create anything that’s truly original. It just takes existing material and mixes it up.
Another limitation of AI is that it can’t replicate human emotion. Evoking the right emotions in your marketing is important. This is because emotion is a strong influential factor in consumer buying behaviour.
So, while AI may be useful for quickly producing bulk content, it lacks the human creativity and emotion that gives your brand a personal touch. If you’re looking to build relationships with your customers and connect emotionally, then using your own voice is best.
Also, the AI tech we have right now isn’t great at picking up on awkward phrasing. Although the writing makes sense grammatically, it sometimes won’t flow properly. You will still need to proofread for any incorrect phrases or awkward wording.
In the end, AI is a highly useful tool for your copywriting toolkit, but it can’t be a complete substitute for human content creation. (At least, not yet!)
Summing Up
AI is quickly becoming a game-changer for copywriting in ecommerce. With its ability to automate repetitive tasks, personalise content, optimise for search engines, and A/B test different versions, AI is helping ecommerce businesses to stay ahead of the competition.
By leveraging AI-powered copywriting tools, ecommerce businesses can create high-quality content faster, more efficiently, and with a greater degree of personalisation.
So, if you’re looking to take your ecommerce copywriting to the next level, it’s time to start exploring the potential of AI.
