SEO Agency Gold Coast
SEO Services Gold Coast
Are you looking to boost your website’s search engine rankings and drive growth for your Gold Coast business?
Outrank your Competitors with SEO
Whether you're running an air bnb in Surfers Paradise, a cafe in Coolangatta, or a retail store in Kirra, you need potential customers to be easily able to discover your Gold Coast business.
One way to achieve this is through search engine optimisation. SEO puts your website at the top of search results, making it easier for potential customers to discover your brand. This leads to increased traffic and ultimately increased revenue for your business.
Let’s take a closer look at the reasons why your Gold Coast business needs SEO.
Why your Gold Coast Business Needs SEO
SEO is about showing Google that your website is the most helpful for answering user’s search queries. Simply put, the better your content is, the higher your website will rank.
Ranking well doesn’t happen by chance. Google has to recognise your website as technically sound, and your content as authoritative, informative and trustworthy before it will rank you in the top spots. All this takes time and effort to achieve.
This is why you need a clear SEO plan. When you work with Margin Media, we will develop a dedicated SEO strategy that aligns with your goals and drives visibility for your business.
Our Proven Process for SEO Success 
At Margin, we’ve helped numerous businesses kick their goals with tailored SEO strategies. We do that by sticking to our proven 4 step process.
Comprehensive Website Audit
Every project starts with an audit. We will sit down with your team and discuss what is and isn’t working for your business. We will conduct a comprehensive audit of your website and current marketing strategies and identify areas for improvement.
Strategy Development
From the data we’ve gathered, we will then start to develop your personalised SEO strategy. We will conduct keyword research and competitor analysis to inform our content strategy. Then we will make a plan for on-page optimisation and user experience improvements.
SEO Execution
This is where the magic happens. Our in-house SEO team at our Brisbane office will deliver your SEO strategy. We will handle content creation, link building, and website optimisation. We will seamlessly integrate these changes to your website, improving the user experience, and helping to boost your rankings.
Customised Reporting
Each month, you’ll receive a full report on our progress. We’ll show you rankings, keyword movement, site traffic, conversion rates, and more. You’ll also be able to discuss results with our team, ask questions, and provide any feedback.
3 Pillars for a Successful SEO Strategy
At Margin Media, our approach to Gold Coast SEO focuses on the core pillars of relevancy, authority and user experience.
Relevancy
Google’s latest algorithm focuses on relevant information. If your content is highly relevant to what people are searching, then this will help you to rank higher in the results page. At Margin, our copywriters will create content for you that’s relevant to your keywords and target industry.
Authority
When Google sees important websites linking to your content, it recognises you as an authority on the topic. This boosts your credibility and your rankings. At Margin, our copywriters will create content for you that’s in-depth and educational, helping to establish your expertise in your industry. We will also conduct outreach and link-building to improve your site’s backlink profile and help build authority.
User Experience
If your website is fast, easy to use, and mobile friendly, it’ll help your search engine ranking. At Margin, we’re experts in website design, so we can help with this too.
Delivering Real Results for our Clients
How Margin Media helped a local Brisbane company boost traffic
They engaged our SEO services to improve their search engine rankings, increase traffic, and drive discoverability of their brand and products.
We employed our SEO strategies of keyword research, link-building, on-page optimisation, technical SEO, and content marketing.
As a result we saw a spike in organic traffic in the first three months since we took over in October. From this, our client now has a steady stream of leads coming in. See for yourself in the graph below. 👇
Margin Media:
Your SEO Partner
At Margin Media, our mission is to help businesses attract their ideal customer online. For over 17 years we’ve specialised in helping businesses get found online through strategic marketing.
Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.
We offer a holistic approach, leveraging our expertise across digital marketing, SEO, paid search, social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.
Meet the Team
Mat Lewis
Managing Director
Mat is our fearless leader, and has been at the helm for over ten years. He enjoys working closely with business owners to help their business grow and flourish. He’s passionate about building a thriving team culture and ensuring everyone at Margin has a positive experience. On weekends, he enjoys watching footy.
Fonthip Ward
SEO Specialist
With over a decade of experience, Fon is passionate about all things SEO. Her mission is to make SEO less confusing, and form genuine partnerships with clients. She is committed to building real relationships and delivering great results.
Claire Matthews
Content Specialist
Claire is our content specialist and resident word nerd. She loves writing content that educates, inspires and compels readers to take action. Outside of work, she enjoys writing stories, reading books, playing violin and painting landscapes.
Your SEO Questions Answered
How much does SEO marketing cost in the Gold Coast?
The cost of SEO services in the Gold Coast can vary depending on factors such as the scope of work, the competitiveness of your industry, the level of expertise required, and whether you choose to work with an agency or handle it internally. It's essential to consider SEO as a long-term investment rather than a one-time expense.
If you’re looking for a specific price, then we recommend having a chat with our team of SEO specialists. We can assess your current website and come up with a more accurate quote.
Should I hire a SEO agency in the Gold Coast, or do it myself?
While some organisations may have the resources and expertise to handle SEO internally, many find significant advantages in partnering with an experienced SEO agency like Margin.
At Margin, our dedicated team of SEO specialists possesses extensive knowledge, tools, and a wealth of experience in search engine optimisation. By entrusting your SEO needs to our agency, you can tap into a wealth of expertise and resources that can drive tangible results for your business.
Our team stays ahead of the latest trends, algorithm updates, and best practices in the SEO industry, ensuring that your strategies are always aligned with current standards and guidelines. From keyword research and content optimisation to technical SEO and link building, we leverage a comprehensive approach to maximise your online visibility and drive sustainable growth.
Partnering with a dedicated SEO agency allows you to focus on your core business activities while leaving the intricacies of search engine optimisation to the experts. By outsourcing your SEO efforts to Margin, you can free up valuable time and resources that can be reinvested into other areas of your business, ultimately driving efficiency and productivity.
Is local SEO important for businesses in the Gold Coast?
Yes, local SEO is crucial for Gold Coast businesses, especially those serving a local or regional customer base. In fact, studies show that nearly 46% of all Google searches have local intent, so if you’re not optimising for local search, you could be missing out.
From optimising Google Business Profiles and local citations to crafting location-specific content and garnering positive reviews, our local SEO service providers ensure that your business stands out amidst local competitors.
By leveraging hyper-local targeting techniques, they help businesses cultivate meaningful connections with nearby customers, drive foot traffic, and establish themselves as go-to destinations within their neighbourhoods.
What services do you offer for SEO Gold Coast?
At Margin, we are a SEO company based in Brisbane who offer a full stack of SEO services to surrounding regions like the Gold Coast. We will help you supercharge your business’ presence online. This includes on-page SEO, off-page SEO, content creation, link building, and website performance optimisation.
We can also tailor our SEO services to suit your business, whether you’re looking for local SEO, ecommerce SEO, enterprise SEO, or international SEO. We will help you improve brand visibility and reach your target audience.
How do you measure the success of your SEO marketing?
We gather reports monthly to guide our strategy. We analyse and present data to evaluate the effectiveness of our SEO efforts, identify areas for improvement, and make informed decisions.
Our reports include key performance indicators (KPIs) such as organic traffic, keyword rankings, backlink profiles, and conversion rates, providing valuable insights into the performance and ROI of SEO campaigns.
By leveraging advanced analytics tools and visualisation techniques, SEO reports enable us to track progress over time, measure the impact of various tactics, and align strategies with overarching business goals.
How long does it take to see results from SEO marketing?
SEO is a long-term strategy. Search engines like Google operate on algorithms that continually evaluate and rank websites based on numerous factors, including relevance, authority, and user experience. As such, any changes or optimisations made to your website as part of your SEO strategy may not immediately be reflected in search engine results.
It takes time for search engine crawlers to revisit and reevaluate your website after implementing SEO improvements. These crawlers systematically browse and index web pages, which means that changes made to your site may not be recognised until the next crawl cycle, which can take anywhere from a few days to several weeks.
Typically, businesses can expect to start seeing noticeable improvements in their search engine rankings and organic traffic within a few months of implementing an SEO strategy. However, the exact timeline can vary depending on factors such as the competitiveness of your industry, the current state of your website, the quality of your content, and the effectiveness of your SEO tactics.
At Margin Media, we are your SEO agency. Based in Brisbane, we service surrounding regions like the Gold Coast to help business owners drive success.
We know that SEO is a complex game that requires long-term investment and refinement to get right. It’s not just a simple set and forget.
Getting your SEO strategy right is about focusing on your audience’s behaviours, search patterns and interests, and tuning your strategy to serve the right message at the right time.
We have a holistic approach to SEO that focuses on driving organic growth for your business. Talk to our team of SEO specialists today.