2025 Guide: Best Time to Post on Social Media in Australia

In the ever-evolving landscape of social media, timing is crucial. Posting when your audience is most active can significantly enhance visibility, engagement, and overall campaign effectiveness. However, optimal posting times vary across platforms, audience behaviours, and time zones.

This guide provides the most up-to-date recommendations for 2025, tailored to Australian audiences. Drawing from reputable sources, we've compiled data-driven insights to help you maximise your social media strategy.

How User Behaviour Affects Engagement

User engagement on social media is closely tied to when content is posted. Algorithms often prioritise recent posts, meaning that sharing content when your audience is online increases the likelihood of visibility and interaction. Understanding your audience's habits is essential for optimising engagement.

Time of Day Matters 

Peak user activity follows predictable patterns throughout the day. Mornings between 7 AM and 9 AM are key times when users typically check their feeds as part of their morning routines or during commutes. Lunch hours, from 12 PM to 2 PM, offer another valuable window as users take breaks and engage with content. Evenings from 6 PM to 9 PM see strong engagement as people unwind after work. These time slots are consistently effective across platforms and should be considered essential parts of your posting schedule. 

Weekday vs Weekend Activity 

The day of the week can significantly influence user behaviour across different platforms. LinkedIn sees the most engagement during the workweek, particularly from Tuesday through Thursday, aligning with professional routines. In contrast, platforms like TikTok and Instagram experience increased activity over weekends when users have more free time to engage with entertainment-focused content. Strategically timing your posts to match these daily rhythms can improve visibility and audience interaction.

Platform-Specific Habits 

Each social media platform has distinct user patterns that affect when posts perform best. TikTok users tend to be most active in the evening hours, especially between 7 PM and 11 PM. Facebook engagement typically peaks in the morning and early evening, matching user routines for news and social updates. Instagram sees high interaction during lunch hours and again in the early evening, particularly on weekdays. Understanding these platform-specific behaviours helps ensure your content lands when users are most receptive.

When is the Best Time to Post on Social Media in Australia? 

According to recent data from Sprout Social and Hootsuite, Thursday emerges as the best overall day to post on social media in Australia. However, Wednesday at 8:00 AM is also a standout peak time for engagement across several platforms, making midweek a powerful window for scheduling key content. These recommendations are based on observed user behaviour patterns within the Australian market and reflect when audiences are most likely to be active and responsive. 

Always remember to consider time zone differences, especially during daylight saving transitions between AEST (Australian Eastern Standard Time) and AEDT (Australian Eastern Daylight Time).

Best Time to Post on Instagram in Australia 

Instagram continues to be one of the top platforms for visual engagement, and timing your posts is critical for visibility. In Australia, engagement is typically highest on Monday afternoons (3 PM – 9 PM), Tuesday mornings (5 AM – 8 AM) and afternoons (3 PM – 7 PM), and Thursday early evenings (5 PM – 7 PM). These windows align with user downtime, making them ideal for reaching your audience.

Best Time to Post on TikTok in Australia 

TikTok's highly engaging algorithm rewards early interaction, so timing your posts strategically is essential. The best time to post on TikTok in Australia is on Thursday mornings between 7 AM and 11 AM. This window captures users during their morning routines and early-day breaks, helping your content gain traction quickly.

Best Time to Post on LinkedIn in Australia 

LinkedIn caters to a professional audience, and the platform sees the most engagement during workdays. In Australia, the highest-performing times are Tuesday and Wednesday between 4 AM and 6 AM and during lunch periods. Early morning posts target users as they start their workday, especially those who check LinkedIn before diving into emails or meetings.

Best Time to Post on Facebook in Australia 

Facebook’s audience skews slightly older than other platforms, and user engagement tends to spike in the early morning and after work. The best time to post is Tuesday at 9 AM, a slot that captures users logging in after their morning routines and checking updates before starting their day.

Best Time to Post on X (Twitter) in Australia 

X (formerly Twitter) thrives on real-time updates and trending topics. For Australian audiences, the best posting times are Wednesday through Friday from 9 AM to 11 AM. These hours reflect high engagement around news cycles, brand updates, and trending discussions.

Summary Table: Best Times to Post on Social Media in Australia (2025) 

Tips for Finding the Best Time for your Audience 

Understanding the best time to post ultimately comes down to knowing your unique audience. Start by leveraging platform analytics tools like Instagram Insights, TikTok Analytics, and Meta Business Suite to understand when your followers are most active. Use this data as a baseline to tailor your strategy.

It's also important to test different posting schedules. Try publishing content at various times throughout the week and monitor engagement rates. Over time, you'll identify trends specific to your audience that generic data can’t reveal.

Finally, take advantage of social media scheduling tools like Later, Buffer, and Hootsuite. These platforms not only automate your content calendar but can also suggest optimal times based on previous performance and audience interaction patterns. 

Summary 

While data-driven benchmarks provide a strong foundation, the real power lies in customising your approach. There’s no one-size-fits-all perfect time to post, since each platform and audience behaves differently.

Monitor your audience, experiment with timing, and review your performance data regularly to adjust your strategy based on what works best.

Need assistance refining your social media strategy or scheduling content for optimal performance? Our team is here to help you navigate the dynamic digital landscape. Reach out to us for expert support.