Digital Marketing Agency Gold Coast
Digital Marketing Services
Looking to boost your online presence and drive revenue for your Gold Coast business? What you need is a tailored digital marketing strategy.
Grow your Business with Digital Marketing
Whether you’re running an air bnb in Surfers Paradise, a cafe in Coolangatta, or a fashion store in Kirra, you need potential customers to be easily able to discover your Gold Coast business.
Digital marketing gives you the opportunity to build awareness of your brand and reach potential customers where they are.
It gives you the tools to put your message in front of the right people, in the right place, at the right time. This allows you to effectively reach, engage, and convert your target audience.
With the right digital strategy, you can drive sustainable growth for your business and enjoy increased revenue.
Our Proven Process for Digital Marketing Success
At Margin, we’re a digital marketing agency who help businesses kick their goals with tailored digital strategies. Based in Brisbane, we help businesses in surrounding areas like the Gold Coast achieve digital success.
Discover
The purpose of Discovery is to get a deep understanding of your business’s current state, target audience and problems your product/services are trying to solve.
Develop
The purpose of the Develop stage is to put the plan we defined during the discovery phase into place and build all the required assets and set up the marketing funnel.
Drive
Feel confident knowing your marketing is set up and running for you.
We’ll be constantly looking for ways to optimise and improve your campaign to achieve stronger results.
At the end of each month, you’ll receive an in-depth report on our progress. This is your chance to see how we’re going and ask any questions.
Our Digital Marketing Services
Curious about how we can help your business?
Here’s a quick breakdown of our digital marketing services in the Gold Coast.
Google Ads
Google Ads give you quick wins. It’s the fastest way to get your business at the top of the search engine results page, without having to wait for organic rankings to improve. Running Google Ads helps to improve your website’s visibility and generate more leads. However, it can be more expensive than a long-term solution like SEO.
Search Engine Optimisation
SEO is the sustainable, long-term approach that puts your business at the top of search engine results. It is an in depth strategy that involves optimising every aspect of your website to ensure it best serves your visitors. SEO makes it easier for prospects to find you, leading to more leads, and better conversion rates. SEO helps to drive brand awareness, and establish the authority and trustworthiness of your business.
Website Design & Development
Your website is your business’ most important digital asset. It needs to be performing at its best in order to attract customers, drive sales, and stand out from the crowd. At Margin, We create custom, high-performing websites using the latest technology and design trends.
Email & SMS Marketing
Email and SMS marketing are powerful tactics for engaging with your audience. At Margin we leverage the latest in email automation so streamline your campaigns and reach your audience at the right time. We are a Klaviyo partner, allowing us to optimise our email campaigns and drive success.
Social Media Marketing
Skyrocket brand awareness and build a loyal following with social media marketing. We will put together a strategy to share creative and compelling content that resonates with your audience.
Case Study
Driving Lead Generation Results for a Brisbane Tiny Homes Builder
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increase in Lead to Sale within 3 months
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exceeding Conversion Rate Target
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rise in overall leads in a 2-week span
Case Study
Margin Media: Your Digital Agency
If you’re looking for a top digital marketing agency who serve the Gold Coast, then turn to us. At Margin Media, our mission is to help businesses attract their ideal customer online. For over 17 years we’ve specialised in helping businesses get found online through strategic marketing.
Our expertise lies in prescribing tailored online marketing strategies and tactics that attract audiences, convert traffic into qualified leads, and drive exponential sales growth.
We offer a holistic approach, leveraging our expertise across digital marketing, SEO, paid search, social and email marketing, and website design. We have a stellar in-house team of developers, designers and content creators who can’t wait to serve your business.
Your Digital Marketing Questions Answered
What sets Margin apart as a digital marketing company?
At Margin, we will be your digital marketing partner. We have over 17 years’ experience in helping businesses get found online through strategic marketing.
We understand that every business is unique, which is why we've developed our 3D's Performance Program. This program is crafted to analyse your business needs, decipher your target audience, and devise a tailored strategy that aligns with your specific goals. Whether you're looking to increase brand awareness, generate leads, or drive conversions, our team is dedicated to crafting a strategy that delivers tangible results.
One of the key advantages of partnering with Margin is our in-house team of specialists. From digital strategists and content creators to web developers and SEO experts, we have a diverse team with a wealth of experience in their respective fields. This allows us to streamline the entire process, ensuring quick turnaround times without compromising on quality.
We’re dedicated to delivering results-driven digital marketing solutions tailored to your unique business needs.
How long does it take to see results from digital marketing?
At Margin, we understand the importance of both short-term wins and long-term success when it comes to digital marketing. Our approach is tailored to deliver tangible results while also laying the groundwork for sustained growth and success.
Typically, clients can start observing initial results within the first few months of implementing our digital marketing strategies. These early wins may include increased website traffic, higher search engine rankings, improved engagement metrics on social media platforms, or an uptick in leads and conversions.
However, achieving sustained growth and maximising the return on investment (ROI) often requires ongoing optimisation and refinement of the digital marketing strategy. This may involve analysing performance metrics, identifying areas for improvement, testing different approaches, and adapting to changes in the market landscape and consumer behaviour.
Which is best for my business - SEO or Google Ads?
Organic ranking, powered by SEO, offers the advantage of long-term sustainability. By investing in optimising your website content, building quality backlinks, and enhancing user experience, you can gradually improve your organic search visibility, leading to sustainable growth in organic traffic over time. Achieving higher organic rankings in search engine results pages (SERPs) can instil trust and credibility in your brand, as users often perceive organic listings as more authoritative and trustworthy.
On the other hand, paid advertising through Google Ads provides immediate visibility and control over your messaging and targeting. With paid ads, you have the flexibility to target specific keywords, demographics, and geographic locations, ensuring that your ads reach your desired audience. Furthermore, paid advertising offers measurable results, allowing you to track key performance metrics such as clicks, impressions, conversions, and return on investment (ROI) with precision.
While both organic ranking and paid advertising have their distinct advantages, a comprehensive digital marketing strategy often combines elements of both approaches to maximise results. By integrating SEO and paid advertising strategies, you can leverage the strengths of each method to achieve your business goals more effectively.
How do you measure the success of your campaigns?
We employ a range of metrics and tools to measure campaign success, including website traffic, conversion rates, engagement metrics, keyword rankings, and more. These insights help us refine strategies for optimal performance and results.
What is the minimum commitment period for your agency?
Sign up with us for a minimum of 90 days and expect to reach new heights with our accelerator program. During the first 90 days, we'll guide you through our three-stage process:
- Discover: Uncover your business's current state, target audience, and the problems your product/services solve.
- Develop: Put the plan from Discovery into action, building the necessary assets and setting up your marketing funnel.
- Drive: Relax, knowing your marketing is handled by a team of experts who monitor and optimise it daily.
What services do you offer for eCommerce businesses?
At Margin Media we’ve managed a lot of Shopify stores and know exactly the type of services that will help you maximise your profit. These include Strategy, PPC, Social Media, Email & SMS and Conversion Rate Optimisation.